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Record W4406542064 · doi:10.1080/0144929x.2025.2452359

Divergent deceptions: comparative analysis of Deceptive Patterns in iOS and Android apps

2025· article· en· W4406542064 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueBehaviour and Information Technology · 2025
Typearticle
Languageen
FieldComputer Science
TopicAdvanced Malware Detection Techniques
Canadian institutionsUniversity of Guelph
Fundersnot available
KeywordsAndroid (operating system)PopularityInternet privacyMobile appsComputer sciencePerceptionMobile deviceSAFERAndroid appWorld Wide WebComputer securityPsychologySocial psychology

Abstract

fetched live from OpenAlex

Deceptive Patterns (also known as Dark Patterns) are manipulative interface elements that can cause users to experience financial, temporal, and privacy-related losses. While Deceptive Patterns have been extensively studied in Android applications, their prevalence in iOS apps remains largely unexplored, despite significant ecosystem differences and iOS's growing popularity among younger users. Notably, Apple's tight control over its ecosystem has fostered public perception of iOS being the safer platform and as a byproduct, iOS users may be less vigilant towards app-related risks. To investigate how the prevalence of Deceptive Patterns on iOS compares to Android, we conducted a review of the same 143 mobile apps across both platforms. Our analysis reveals statistically significant differences between Deceptive Patterns on iOS and Android, with iOS apps exhibiting more instances overall (1477 vs. 1398). The findings suggest that iOS users may be more vulnerable to the risks posed by Deceptive Patterns. Furthermore, our analysis identified four specific types of Deceptive Patterns with notable discrepancies between the mobile platforms, indicating potential influences by app store guidelines and developer tools, and the rise of A/B testing Deceptive Patterns. These findings highlight the need to further explore different digital platforms and user protections on mobile devices.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.544
Threshold uncertainty score0.363

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.008
GPT teacher head0.277
Teacher spread0.269 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it