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Record W4406931539 · doi:10.1201/9781003559139-9

Enhancing customer segmentation: RFM analysis and K-Means clustering implementation

2025· book-chapter· en· W4406931539 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

Venuenot available
Typebook-chapter
Languageen
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsArtificial Intelligence in Medicine (Canada)
Fundersnot available
KeywordsCluster analysisComputer scienceSegmentationMarket segmentationBusinessData miningArtificial intelligenceMarketing

Abstract

fetched live from OpenAlex

In today's highly competitive landscape, businesses across various sectors, including corporations, retail, and banking, are striving to attract and retain customers. Customer segmentation has emerged as a vital strategy in this endeavor, enabling organizations to identify and cater to distinct customer groups. This study leverages the RFM (Recency, Frequency, Monetary) model to segment customers based on their purchasing behavior. Initially, an RFM analysis is conducted to quantify customer value, which is then further analyzed using the k-means clustering algorithm to identify distinct customer segments. By understanding and targeting these segments, businesses can enhance customer relationships, improve marketing strategies, and foster organizational resilience. This approach not only aids in acquiring new customers but also in retaining existing ones, ultimately contributing to sustained competitive advantage.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.854
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.000
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0060.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.259
Teacher spread0.245 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Quick stats

Citations7
Published2025
Admission routes1
Has abstractyes

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