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Record W4407094596 · doi:10.1080/17524032.2025.2458227

Transformative Influence? The Hedonic and Eudaimonic Sustainabilities of Social Media Influencers

2025· article· en· W4407094596 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.

Bibliographic record

VenueEnvironmental Communication · 2025
Typearticle
Languageen
FieldArts and Humanities
TopicMedia Influence and Health
Canadian institutionsUniversity of British Columbia
FundersClarendon FundSocial Sciences and Humanities Research Council of CanadaCanada Research Chairs
KeywordsInfluencer marketingTransformative learningSocial mediaPsychologyEudaimoniaSocial psychologySociologyDevelopmental psychologyPolitical scienceBusinessMarketingComputer scienceWorld Wide Web

Abstract

fetched live from OpenAlex

Amid a global context of intensifying climate-and-ecological crisis, academics, NGOs, and governments alike have called on social media influencers to support sociocultural change for sustainability by promoting more sustainable ways of living. Yet, given that influencers depend on social network sites that profit from existing sociopolitical structures and systems of consumption, it is unclear whether their portrayals of sustainable lifestyles involve political efforts to change systems, actions that signal anti-consumerist values, or only incremental changes in the private actions of individuals. This research asked: what elements of sustainable lifestyles do influencers promote, and how do they portray the desirability of these lifestyles to their audiences? Through a qualitative study that draws on conceptions of transformative change for sustainability, pro-sustainability values, and subjective wellbeing, we found that some influencers are promoting private pro-sustainability actions in ways that signal both pleasure-based (hedonic) and principle-based (eudaimonic) values. However, features of social network sites such as online hate and shadowbanning pose barriers to influencers promoting civic and political practices that are integral to sustainable lifestyles. Addressing these barriers will be key to enabling influencers’ support of the widespread action necessary to advance transformative change for sustainability.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.465
Threshold uncertainty score0.636

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.002
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.011
GPT teacher head0.235
Teacher spread0.224 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it