A study on the application of AI algorithms in cross-cultural marketing strategies
Bibliographic record
Abstract
With the development of globalization, the cross-cultural market is facing needs such as diversification and personalization of consumer demand.Based on the theory of market segmentation, the study proposes an ant colony algorithm to improve the market segmentation model of K-means clustering, and examines its effectiveness.Further, a personalized recommendation algorithm based on multivariate dynamic user profiles is proposed to recommend products to target users more accurately.A reliable simulation environment is constructed based on the KuaiRec dataset and the classical LastFM dataset to properly evaluate the performance and effectiveness of the model on the recommendation platform.Through the K-means ant colony clustering algorithm proposed in this paper to divide the interest information and attribute information of users, the users as a whole are classified into specific categories, and the online_reward value of the personalized recommendation algorithm based on multivariate dynamic user profiles proposed in this paper fluctuates from 50.05 to 50.49, which is a significantly superior performance.As a result, this paper concludes that crosscultural marketing strategies should be marketed at four levels: product, price, channel, and promotion, in order to adapt to regional cultures, attract consumers, and build consumer loyalty and satisfaction.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.013 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.002 | 0.003 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".