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Record W4410512072 · doi:10.33423/jabe.v27i3.7654

From Stereotypes to Understanding: How College Courses Can Shape Undergraduates’ Views on Franchising

2025· article· en· W4410512072 on OpenAlexvenueno aff
Denise M. Cumberland, David Smith, Christos Kelepouris, L.M. Thomsen

Bibliographic record

VenueJournal of Applied Business and Economics · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicFranchising Strategies and Performance
Canadian institutionsnot available
Fundersnot available
KeywordsPsychologyMathematics educationSociology

Abstract

fetched live from OpenAlex

This study aims to assess changes in undergraduate students' perceptions of franchising after completing courses in franchising. The first objective is to examine whether significant differences exist between pre- and post-test results, measuring shifts in franchising perceptions stimulated by the curriculum. The second objective focuses on determining if a viable set of franchising perception constructs can be identified through exploratory factor analysis. This step is crucial for ensuring the constructs are reliable and valid, providing a solid foundation for further analysis. Lastly, using regression, are these constructs related to common franchise myths? Findings suggest a change in student franchise perceptions after completing an introductory course focused on the franchise business model. The data also reveals that there are specific constructs associated with franchise perceptions and that these constructs interrelate and influence student perceptions of common franchise myths. The findings of this study provide valuable insights into the effectiveness of franchise courses, inform curriculum development, and enhance our understanding of how perceptions of franchising are shaped through structured educational interventions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.012
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.010
Threshold uncertainty score0.033

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0060.012
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0030.005
Scholarly communication0.0060.003
Open science0.0010.003
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.033
GPT teacher head0.224
Teacher spread0.191 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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