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Record W4413051451 · doi:10.1371/journal.pdig.0000981

Social justice and social media: How medical schools display critical consciousness online

2025· article· en· W4413051451 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenuePLOS Digital Health · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicCultural Competency in Health Care
Canadian institutionsLondon Health Sciences CentreWestern University
Fundersnot available
KeywordsCritical consciousnessConsciousnessSocial mediaSociologySocial justiceSocial consciousnessSocial psychologyPsychologyMedia studiesCriminologyPolitical sciencePedagogyLaw

Abstract

fetched live from OpenAlex

Academic medical institutions have a pivotal role in addressing the inequalities faced by marginalized populations, especially by promoting values of social justice on online platforms that not only reach the medical sphere, but also the broader public. Central to this transformative agenda is the framework of critical consciousness (CC), which compels individuals to develop an acute awareness of societal inequalities and power dynamics and act as agents of change against inequalities across society. To investigate if and how medical schools use X (formerly Twitter) to display CC, tweets from March 22 - June 22, 2023 from all available Canadian medical school Twitter accounts were obtained and deductively coded. First, a content analysis was performed to collate and categorize tweets related to CC, followed by a critical discourse analysis with a CC framework to examine the role of language in conveying messages about equity and medical education. Of the 3442 tweets reviewed, 554 displayed CC (16.12%). The content analysis revealed that Empowerment of Marginalized Populations was the most prominent display of CC amongst tweets (n = 286), whereas there was a paucity of messaging around Intersectionality (n = 20). The critical discourse analysis revealed that language was purposefully used to positively spotlight equity-deserving individuals (e.g., "celebrate" and "recognize") with minimal dialogue framing institutions as agents of systemic power differentials. Medical schools ultimately advocate for positive change by sharing awareness-raising content that celebrate marginalized communities. However, the step beyond surface-level awareness-raising content towards critical self-reflection that acknowledged institutions' roles in perpetuating inequities was largely limited; this represents a missed opportunity to leverage the power of social media and engage in meaningful dialogue online to build trust between the healthcare sector and the public.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.009
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Science and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.752
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.009
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.000
Science and technology studies0.0020.001
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.052
GPT teacher head0.401
Teacher spread0.349 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it