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Record W4413198328 · doi:10.1108/oir-07-2021-0385

Exploring the moderating role of age and gender in adopting mHealth services

2025· article· en· W4413198328 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueOnline Information Review · 2025
Typearticle
Languageen
FieldDecision Sciences
TopicTechnology Adoption and User Behaviour
Canadian institutionsUniversity Canada West
Fundersnot available
KeywordsmHealthUnified theory of acceptance and use of technologyExpectancy theoryContext (archaeology)Service providerKnowledge managementBusinessMarketingPsychologyService (business)Applied psychologyComputer scienceSocial psychologyPsychological intervention

Abstract

fetched live from OpenAlex

Purpose Unfortunately, mHealth has not reached the level of adoption that providers had expected, as healthcare end-users still face barriers. An in-depth understanding of the factors affecting this adoption is vital for its successful implementation. Thus, this study aims to explore the moderating role of age and gender in adopting mHealth services in a developing country context. Design/methodology/approach A quantitative strategy was adopted and a total of 338 general mHealth users were selected as the study participants. A conceptual framework was constructed based on the widely accepted technology adoption model named unified theory of acceptance and use of technology (UTAUT) model. Perceived reliability, price value, technology anxiety and self-efficacy were incorporated to the UTAUT as new factors reflecting the user’s mHealth adoption. However, a cross sectional survey was employed to collect primary data from 338 general mHealth users in Bangladesh. Findings Results explored that performance expectancy, effort expectancy, social influence, facilitating conditions, perceived reliability, price value, technology anxiety and self-efficacy had significant impact on mHealth adoption. Moreover, the relationship between facilitating conditions and technology anxiety while adopting mHealth is moderated by the role of age and gender. Practical implications This study could insightfully benefit mHealth services providers, policymakers and top marketing managers in implementing more effective marketing strategies to increase the acceptability of this service. Originality/value This is the first initiative to investigate the moderating role of age and gender in a single model in the context of mHealth services.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.971
Threshold uncertainty score0.176

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.226
GPT teacher head0.425
Teacher spread0.199 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it