MétaCan
Menu
Back to cohort
Record W4416764439 · doi:10.17645/mac.11076

Counter-Mapping: Visual Strategies for Alternative Imaginaries

2025· article· en· W4416764439 on OpenAlexafffundabout
Miranda McKee

Bibliographic record

VenueMedia and Communication · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicParticipatory Visual Research Methods
Canadian institutionsYork University
FundersSocial Sciences and Humanities Research Council of CanadaYork UniversityLakehead University
KeywordsBespokeMainstreamSemioticsHegemonyGrassrootsGovernment (linguistics)CasualSocial semioticsVisual culture

Abstract

fetched live from OpenAlex

Throughout the pandemic, maps of visual data published in the digital mediascape were used to communicate the global impact of Covid-19. While public and private entities offered “big picture” perspectives, hegemonic visualizations often neglected to address the disproportionate toll of the pandemic on the members of marginalized communities. This article presents findings from a mixed-methods investigation of 12 case studies, comparing eight grassroots counter-mapping sources against four mainstream mapping sources, created by government and academic institutions, that will be referred to here as “hegemonic.” The purpose of this study was to investigate how visuals presented online by community-focused counter-mapping collectives differed from those presented by mainstream sources, examining what these differences might indicate about the social imaginaries at play. Case studies from Argentina, Brazil, Canada, and the US produced a corpus of 1,556 images manually collected from online sources. An initial content analysis using NVivo generated quantitative data forming the foundation for later semiotic analysis examining each individual image while also considering the collection holistically. Informed by social semiotics, the findings highlight how counter-mapping employs bespoke illustrations and community insights to portray a more nuanced perspective of the impacts of the pandemic. In contrast, hegemonic maps rely on vector-based graphics that reflect dominant worldviews. Altering the practices of mapping, counter-mapping empowers communities, challenges systemic inequities, and reimagines how visual data shapes public knowledge.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.023
metaresearch head score (Gemma)0.042
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Methods · Consensus signal: none
Teacher disagreement score0.023
Threshold uncertainty score0.124

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0230.042
Meta-epidemiology (narrow)0.0020.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0060.003
Science and technology studies0.0100.029
Scholarly communication0.0180.018
Open science0.0030.015
Research integrity0.0030.003
Insufficient payload (model declined to judge)0.0100.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.438
GPT teacher head0.629
Teacher spread0.191 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreMethods

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2025
Admission routes3
Has abstractyes

Explore more

Same venueMedia and CommunicationSame topicParticipatory Visual Research MethodsFrench-language works237,207