MétaCan
Menu
Back to cohort
Record W4417123427 · doi:10.1177/02761467251398717

Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self

2025· article· en· W4417123427 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Macromarketing · 2025
Typearticle
Languageen
FieldComputer Science
TopicAI in Service Interactions
Canadian institutionsYork University
Fundersnot available
KeywordsAffect (linguistics)NarrativeMacromarketingTheme (computing)Consumption (sociology)CreativityPoint (geometry)

Abstract

fetched live from OpenAlex

There are many valid concerns about Artificial Intelligence (AI) that must be taken seriously. However, historically, technological progress has sometimes led to unexpected benefits. This essay begins with an imaginative fictional future-history, followed by an academic discussion. The fictional narrative acts as a jumping-off point for exploring the potential benefits of social AI, or AI that interact socially with humans, (e.g., ChatGPT, Claude, Grok etc) in three areas: (1) social AI agents as relationship partners, (2) how our interactions with AI might affect our human relationships, and (3) social AI's influence on shaping self-identity. Consistent with macromarketing, we examine how social AI in marketing might affect people's lives far beyond the economic sphere. And in keeping with the theme of this special issue on phygital marketing, we conclude with suggestions on how these dynamics could impact phygital (physical and digital) marketing strategies and consumption trends.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.860
Threshold uncertainty score0.836

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.010
GPT teacher head0.305
Teacher spread0.295 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it