“Twitter Me This, Twitter Me That.†The Marketization of Brands Through Social Networking Sites.
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
The past several years have witnessed the emergence of interactive media with social networking sites. Facebook, MySpace and Twitter have all become increasingly popular social marketing tools for many companies which substantially changed the role of the consumer from a passive target to an active participant. Through the interactive relationship companies establish with their online customers, users of SNS have become agents of their own consumption and co-producers of the brand. Although the relationship between the retailer and consumer is unparalleled, it is one that is necessary with the increasing fragmentation in the public sphere. SNS have become largely successful because they give individuals the opportunity to create identities online and retailers have complemented that by giving consumers control over the design and production of their products. However, I argue that this perceived control is merely an ideological fallacy of individualism that is predetermined and reproduces conformity in mass society.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it