The Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society
Notice bibliographique
Résumé
During the Cold War era, the Middle East was a battleground for a fierce ideological contest between the United States and the USSR.The two nations struggled to win the hearts and minds of the "new nations" of the postcolonial world by providing them with modernization projects.It was a war to entice the emerging nations into two differing versions of modernity.Part of the war was fought through the provision of development aid, but the main rivalry was pursued over the air waves, via mass media: specifically, in the competition between Radio Moscow and Voice of America (VOA).In 1949, VOA, funded by the State Department, commissioned the Bureau of Applied Social Research (BASR) at Columbia University to conduct a survey on the radio-listening habits of people in the six Middle Eastern countries of Turkey, Lebanon, Egypt, Syria, Jordan, and Iran.The purpose of the study was to help VOA beat its Soviet competitor in influencing public opinion in the Middle East.Daniel Lerner (1917Lerner ( -1980)), an experienced propagandist, was one of the main figures who led the survey.He wrote several reports on the project and produced a book on the theory of modernization and mass media.The book, The Passing of Traditional Society: Modernizing the Middle East, was a breakthrough in the field of communication studies.It argued that exposure to media messages would facilitate the transition of Muslim societies from tradition to modernity.More than 50 years after its publication, Lerner's monograph remains a seminal text in what, in the field of communication studies, is known as development communication.Hemant Shah's new book, The Production of Modernization: Daniel Lerner, Mass Media, and the Passing of Traditional Society, is an engaging account of Lerner's career trajectory and the theoretical influences behind the production of The Passing.Shah argues that, despite the popularity of Lerner's modernization theory, its genesis has not yet been thoroughly explored by media scholars.Shah situates The Passing and its author in the three interlinked contexts: cold war geopolitics, the emergence of behavioral sciences, and post-war racial liberalism.The book draws extensively on archival records, Lerner's other publications, official documents, and interviews with some of Lerner's colleagues.Organizing the volume in six chapters, Shah structures his study around Lerner's institutional locations.The first chapter provides a general background on the topic; the second chapter explores Lerner's career as a military propaganda analyst during the Second World War.It was during his time working in the Psychological Warfare Division, an institution staffed with social scientists, that he learned the effectiveness of mass media in prompting social change.The third chapter is about Lerner at Stanford and his engagement with a large research project at the Hoover Institute.The fourth chapter provides a detailed account of the VOA project at Columbia University, during which Lerner formulated his modernization theory.
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Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,002 | 0,001 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,001 | 0,001 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
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