75TH Anniversary Reprint Remembering Don Hayakawa

Following is the introduction to the S. I. tribute by the theneditor of ETC., Jeremy Klein.S. I. HAYAKAWA (1906-1992)Co-founder of ETC, and its editor for more than a quarter century, S. I. established a general orientation for the journal evident even as it now enters its sixth decade. A student of Korzybski and an early exponent of his epistemological-cognitive formulations, thought it appropriate that a general semantics review should inquire into virtually all areas of human signifie and symbolic activity. His special concern was the drama of human relations as mediated by ideology and such persuasive forces as propa- ganda, advertising, and popular entertainment. By extension, the effects of new communication technology also entered into his purview.In tribute to S. I. Hayakawa's vision and achievement, this issue features Alan s reflections on his father's character and career.S. I. Hayakawa's influence survives his passing. Let us note as evidence Robert MacNeil's remarks in his introduction to the latest edition of Language in Thought and Action:Know thyself was the advice inscribed at the Delphic Oracle in ancient Greece and echoed by wise men ever since. Language in. Thought and Action demonstrates how our use of language reveals us and how, through examining our language, we know ourselves better. It would be hard to read this book and not emerge knowing yourself better, better prepared for the Niagara of words that assails you all day long.From rereading this book, I even understand better the dynamics of our daily program, the MacNeil/Lehrer News Hour. Our journalistic approach carries into daily practice what calls the multi-value orientation, the realization that things are seldom black or white, as good or bad, as we feel. I think I first learned that from this book forty years ago.Remembering Don HayakawaAlan R. HayakawaWhat does your father do?He's a general semanticist.Try saying that when you're in nursery school.By the time the kids got big enough to say, What's that? I had a new answer ready. It's the study of how not to make a damn fool of yourself.All my life people have asked about my father. Almost every week I meet someone who asks, Hayakawa - say, are you related to S. I. Hayakawa? I remember so clearly... Most made his acquaintance through Language in Thought and Action, through ETC., or through his teaching and lecturing. Others saw him in news coverage of the San Francisco State College strike of 1968-69. Still others remember him as a United States Senator or as the proponent of an official role for the English language. A few even remember him as a jazz critic and lecturer on the history of the blues. To my brother and sister and me, he was, before all those things, just Don.The whole family called him that. As a graduate assistant in the English department at the University of Wisconsin, he had a professorial air and a (Canadian) British accent, so students took to calling him a don. My mother, who met him when she was an undergraduate, always called him that, and so my sister and brother and I did too.I remember him puttering around the apartment in Chicago, fixing things or assembling gadgets out of a collection of nuts, bolts, saved string and wire, and pieces of wood. I remember him playing catch with me and pitching while my friends and I took turns hitting. I remember playing as a toddler on the black marble-pattern linoleum floor of his study while he and my mother and other grown-ups read galley proofs for ETC. I must have soaked up some of their conversations, because for years afterward he proudly quoted me as saying, All crows are black, at least all those I've seen.Looking back, I think Don's study of general semantics deeply permeated his personality. He was the most open person I have known and the least prone to signal reactions. …

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