'I will never allow any of my children to choose it': Ghanaian bank managers' views about public relations
Notice bibliographique
Résumé
Tymson & Lazar (2002) argue that all organisations exist with the approval of society (tacit or otherwise), and for that reason organisations need to act in ways that ensure that this approval is always there and not jeopardised in any way; that is, put in danger of being withdrawn. Agreeing with such a proposition means that the way organisations act and how these actions are seen and interpreted by stakeholders and the public, is a matter of importance. This also implies that organisations cannot afford to leave a communication vacuum between themselves and their publics, including the immediate communities in which they operate. This premise makes (organisational) communication one of the key strategic functions of any organisation that not only wants to continue to exist, but also wants to succeed. It also means that the key person in charge of communication in any organisation should be in a position to shape the organisation's decisions and actions. In this way, organisational strategy will consider stakeholder interests and communication strategy will involve not only what is said, but more importantly what the organisation does. Research in different settings, including Australia, UK and Canada has revealed that two-way symmetric communication used strategical1y can improve many dimensions of business performance and give organisations competitive advantage. These competitive advantages include, among others, a friendly business climate, improved national standing, good corporate image, reduced conflict with stakeholders, less or favourable government regulation, increased employee productivity and employee satisfaction. For an organisation to enjoy the benefits mentioned above, however, it must come to terms with the changing meaning of organisational communication and make the effort to embrace two-way symmetric communication between itself and stakeholders, which should be managed by the professional public relations practitioner who would be skilled in the art of communication management. Not only that, it also requires that organisations come to an understanding that the public relations role and the public relations manager are singularly and jointly crucial to an organisation's strategic management and must therefore be willing to allow the public relations manager to be part of the organisation's dominant coalition. This paper reports findings from a study which looked at the way top managers in one of Ghana's banks viewed and understood the public relations function and their preparedness to admit the public relations practitioner into the bank's dominant coalition.
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Comment cette classification a été obtenuedéplier
Prédiction machine sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Le volet Gemma est une étiquette directe du modèle pour chaque travail de la base, lue sur la notice réduite au titre. Le volet Codex est un classifieur appris des 10 348 étiquettes directes de Codex et calibré sur les taux pondérés de l'échantillon; les champs sans appui suffisant ne portent aucun appel Codex. Le mode candidate est l'union des deux volets; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont pas des étiquettes humaines.
Scores du classifieur distillé par catégorie (deux têtes)
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,009 | 0,009 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,001 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,001 | 0,001 |
| Études des sciences et des technologies | 0,015 | 0,026 |
| Communication savante | 0,008 | 0,010 |
| Science ouverte | 0,001 | 0,004 |
| Intégrité de la recherche | 0,005 | 0,008 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,007 | 0,001 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule source (Gemma direct ou Codex distillé), pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».