Mass customization and system development: case findings from the packaging industry
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Notice bibliographique
Résumé
Purpose The purpose of this paper is to provide a description of a mass customization (MC) system based on the findings of a medium size manufacturing company in Estonia. The MC system is developed in order to satisfy its customers' individual needs with customized products on a mass basis. Specific challenges for a former mass producer to achieve the flexibility demanded by today's market are also addressed. Design/methodology/approach The theoretical background draws from the literature of MC strategies, operational modes, and key capabilities – which is brought together through an in‐depth case study that allows for the extension to three complementing theories. Primary and secondary data about the company practices are extensively used to ensure the validity of results. Findings In contrast to the extant literature, it is found that the company's success comes from the use of several MC strategies at the same time, rather than just one. This leads to the proposition that the decision for determining the optimal operational mode for each customer depends upon a trade‐off of the customer's value to the company and the extra cost of deeper scope customization. It is found that an important peculiarity is the lower cost of adjacent orders that share similar characteristics. This analysis also highlightes the importance of inter‐functional cooperation and the central role of key account managers in order to overcome the inflexibility of company operational processes. Research limitations/implications As in one‐company case studies, future research is needed to understand the degree findings hold true in other manufacturing companies, and to what degree the findings are idiomatic of the particular company or similar firms in the Baltic emerging business environment. Practical implications The present study contributes to research knowledge by examining the real‐life MC system in an integrated way, which is a novel attempt to connect different streams of MC literature. Moreover, it provides a starting point for further study of overcoming inflexibility challenges in MC. Originality/value This is the first known study that has examined the concept of MC in a non‐Western setting such as Estonia. The value of such research results from extending the knowledge of the concept to rapidly advancing markets.
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Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,001 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découle