A Comparative Analysis between Small and Medium Scale Manufacturing Company through Total Quality Management Techniques

Objective is strategic goal, set by the organization through its strategic planning process for attainment of vision in larger frame of the future. Today, find much literature which abounds with case studies of successful companies, descriptions of quality concepts, and quality improvement approaches. However, most of this literature is rather weak in providing benchmark data or a framework that managers can use to evaluate and modify their own quality improvement efforts. This framework is important because it can be used to assess the status of quality practices in organizations and guide managers in their quality improvement initiatives, without being dependent on outside consultants. It is also useful in providing initial benchmark data about the strengths and weaknesses that exist within the firm in the process of pursuing a quality improvement program. Smaller firms are likely to face more risk in attempting technological or organizational change. Because large and medium companies can assess greater resources, they are more likely to survive a stumble when adopting a new technology or trying a new management concept such as TQM. Consequently, this causes smaller firms to place great importance on doing it right the first time. They may not get a second chance. It is also helped small and medium size enterprises--would be able to design and implement their own less expensive and easy to follow TQM criteria, which ultimately will produce competent internal results for their company. In this respect, primary objective of TQM can be simply states as to ensure 'Performance Superiority' of the company over competitors by delivering total customer satisfaction. Secondary objectives of TQM are- 1. Continuous improvement of the organizational processes and output, which must be equal or superior to the competition 2. Continual and relentless cost reduction and value addition to products and services 3. Continuous and relentless thrust for improvement of manufacturing processes, product and services 4. Creation of an organizational work culture where by everyone is involved in the process of customer satisfaction and value creation for its customers 5. Making the organization market and customer focused 6. Guiding the organization its values, vision, mission and goal set through 'strategic planning' process 7. Changing the organization from 'function' focused to 'customer' focused, where customer's priorities come first in all activities 8. Making the organization flexible and learning oriented to cope with change; change in market place,business-environment, opportunities for improvements as well as organizational culture 9. Creating an organization where people are at the core of every activity, and are encouraged and empowered to work in teams 10. Promoting a transparent leadership process to lead the organization to excellence in its chosen field of business

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