Deporte, medios de comunicación y sociedad. [Sport, media and society].

Aunque en la actualidad pueda parecer sorprendente, los estudios sobre «Deporte y Medios de Comunicacion» no se convirtieron en un area importante de la Sociologia del Deporte hasta el inicio de la decada de los ochenta, cuando por influencia de los cultural studies britanicos se produjo una ampliacion de los temas de estudio de las Ciencias Sociales que acabo desbloqueando el interes cientifico por las relaciones entre el deporte y los medios de comunicacion. El retraso tuvo mucho que ver con el desden con el que tanto las Ciencias del Deporte como las Ciencias de la Comunicacion juzgaban un objeto de estudio que en aquel momento no encajaba con unas pretensiones mas bien encaminadas a lograr legitimidad cientifica y un espacio institucional propio (Wenner, 2015). En la actualidad, sin embargo, el deporte se ha convertido en uno de los sectores con mas potencial economico a nivel global; y si hay algo que ha facilitado su transformacion en una fuerza sociocultural omnipresente y en una institucion comercial influyente es la comunicacion deportiva (Pedersen, 2013). Deporte y medios de comunicacion disfrutan de una relacion simbiotica (McChesney, 1989) y han alcanzado tal grado de ubicuidad social que no es de extranar que la disciplina antano relegada a la periferia academica goce en la actualidad de una creciente relevancia cientifica. ( Leer mas ). http://dx.doi.org/10.5232/ricyde2016.044ed ------------------------------------------------------------------------- Referencias/references Barnett, S. (1990). Games and sets: The Changing Face of Sport in Television . London: BFI. Bernstein, A. y Blain, N. (ed.) (2003). Sport, Media, Culture: Global and Local Dimension . London: Fran Cass. Billings, A. C. (2008). 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