The Model of Relationship between the Perceived Values and the Purchase Behaviors toward Innovative Products
Pourquoi ce travail est dans la base
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Notice bibliographique
Résumé
As technologies have become ever innovative and mobile devices have become ever popular in recent years, most enterprises have been seeking innovation in their products to enhance the purchase intention of consumers and thus maintain their competitiveness. APPLE WATCH is one of such products. This study adopted the literature analysis and the empirical research to discuss the relevance among consumers’ perceived values (functional value, emotional value, epistemic value, social value, and conditional value), attitudes, purchase intention and actual purchase behavior and analyzed the differences in the relations among all the perspectives between those who had other APPLE products and those who did not. Through a questionnaire, this study adopted the convenience sampling in an investigation into those aging 20 or more in Taiwan and collected 760 valid copies. According to the results, there were significant differences in the intensity of five relation paths between those who had other APPLE products and those who did not. Specifically, (1) functional value had more significant positive effects on the path of consumer behaviors among those who did not have other APPLE products than among those who did; (2) epistemic value had more significant positive effects on the path of consumer attitudes among those who had other APPLE products than among those who did not; (3) conditional value had more significant positive effects on the path of consumer attitudes among those who did not have other APPLE products than among those who did; (4) emotional value had more significant positive effects on the path of consumers’ purchase intention among those who had other APPLE products than among those who did not; (5) epistemic value had more significant negative effects on the path of consumers’ purchase intention among those who had other APPLE products than among those who did not. The research results showed that there might be some differences in behavior model between the two groups. These results can serve as reference for practitioners in their making decisions on marketing.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,001 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découle