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Air Zoo: Free Admission Promotion

2016· article· en· W2410728933 sur OpenAlexaboutno aff
Mike McCardle, JoAnn L. Atkin

Notice bibliographique

RevueJournal of case studies · 2016
Typearticle
Langueen
DomaineSocial Sciences
ThématiqueMilitary and Defense Studies
Établissements canadiensnon disponible
Organismes subventionnairesnon disponible
Mots-clésAviationAttendanceRevenuePromotion (chess)ManagementWorld War IIHistoryAdvertisingBusinessPolitical scienceFinanceEngineeringEconomicsLawPoliticsArchaeology
DOInon disponible

Résumé

récupéré en direct d'OpenAlex

Introduction It's going to be another slow day, Bob Ellis, CEO of the Air Zoo thought as he looked out across the 120,000 sq. ft. Air Zoo facility. With attendance declining for the past five years, and the 30th anniversary of the non-profit aviation approaching, Bob, and other members of the board were convinced a new pricing strategy was needed for the Air Zoo. He just wasn't sure if implementing a short-term free admission promotion over the upcoming peak summer season was fiscally feasible. As he returned to his office to prepare for the meeting to present his idea Bob contemplated what effect a free admission price promotion would have on the in terms of its value proposition, brand image, and perhaps more importantly, its operating budget. As these four months accounted for roughly half of the museums yearly revenue a wrong move would be devastating for the Air Zoo. If we do this, thought Bob, least we will get people in the door and hopefully excited about the world of aviation. History The Kalamazoo (Michigan) Aviation History Museum was founded by Pete and Suzanne (Sue) Parish, both of whom were pilots during World War II; Pete with the 1st Marine Division on Guadalcanal, while Sue served in the Women Airforce Service Pilots (WASP). Sue was one of only 1,074 WASP who earned their silver wings, and she was assigned to test fly repaired aircraft before they were returned to service. After they were married in 1959, Pete and Sue began collecting airplanes. The opened to the public in 1979 with a collection of seven airplanes and a few artifacts from the period. Although the facility has grown considerably since then, the has remained true to its mission which was Preserving the legacy of flight for present and generations, to provide the very best experience possible for everyone, every time, and to make a positive change in people's lives. Over time the became popularly known as the Air Zoo due to the nicknames of the WWII era planes housed at the facility; planes such as the Grumman FM-2 Wildcat, F6F-5 Hellcat, and F8F Bearcat, as well as Sue's infamous desert pink Curtiss P-40N Warhawk, complete with primped eyelashes and bright red lipstick. In 2004 the Air Zoo entered a new era of museums when it moved into its current location, a 120,000 sq. ft. facility. What many called a museum of the future the facility contained a 360-degree, full motion flight simulator, the Midwest's first 4D theatre, a 3D space shuttle experience, and an indoor amusement park with aviation themed rides. In addition to numerous airplanes, including the fastest plane ever built, the SR-71B Blackbird, the Air Zoo hosts traveling aeronautical exhibits, thanks in part to the being an affiliate member of the Smithsonian Institute. In addition, the contained the Fly Buy gift shop, the Kitty Hawk cafe, a research library, and a 28,800 square-foot hand-painted indoor mural. The new Air Zoo was designed to appeal to not only aviation enthusiasts, but more importantly, to the non-enthusiast, which would be by far the largest potential audience. Its design was influence by theme parks and family attractions so too appeal to families with children, most of whom had never been exposed the wonderful story of flight. However, many long-termed visitors questioned the changes and Ellis recounted an encounter with a senior citizen who told him that merry-go-round over there is distracting. It has no place in a museum. Museums should be quiet so people can appreciate the importance of the aircraft. Bob simply replied, You're right. However, as important as the stories are, unless they are shared with today's youth, they are meaningless. Visitor Information Roughly 50 percent of the Air Zoo's visitors were locals, living within 25 miles of Kalamazoo. Another 35 percent live within two hours driving distance, and the remaining 15 percent were visitors from across the United States and Canada. …

Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.

Comment cette classification a été obtenuedéplier

Prédiction distillée sur la base complète

Imitation des enseignants

Ni prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.

score de la tête « metaresearch » (Codex)0,001
score de la tête « metaresearch » (Gemma)0,003
Version: codex-gemma-dda1882f352aStatut de validation: machine_predicted_unvalidated
Catégories candidatesaucune
Catégories consensuellesaucune
DomaineSignal candidat: aucune · Signal consensuel: aucune
Devis d'étudeSignal candidat: Sans objet · Signal consensuel: Sans objet
GenreSignal candidat: Empirique · Signal consensuel: Empirique
Score de désaccord entre enseignants0,125
Score d'incertitude au seuil0,504

Scores Codex et Gemma par catégorie

CatégorieCodexGemma
Métarecherche0,0010,003
Méta-épidémiologie (sens strict)0,0000,000
Méta-épidémiologie (sens large)0,0000,000
Bibliométrie0,0000,000
Études des sciences et des technologies0,0010,000
Communication savante0,0000,000
Science ouverte0,0000,000
Intégrité de la recherche0,0000,000
Charge utile insuffisante (le modèle a refusé de juger)0,0000,000

Scores machine (provisoires)

Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.

Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.

Tête enseignante Opus0,061
Tête enseignante GPT0,372
Écart entre enseignants0,311 · la distance entre les deux têtes enseignantes sur ce seul travail
Statut de validationscore_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découle

Classification

machine, non validée

Prédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.

Les modèles n’ont appliqué aucune catégorie : rien dans la taxonomie ne correspondait à ce travail.
Devis d'étudeSans objet
Domainenon disponible
GenreEmpirique

Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».

En bref

Citations0
Publié2016
Routes d'admission1
Résumé présentoui

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