THE EFFECT OF TRADITIONAL MEDIA ON YOUNG ADULTS: RESEARCH ON THE EDMONTON VALLEY ZOO DEVELOPMENT SOCIETY
Notice bibliographique
Résumé
The Valley Zoo Development Society (VZDS) is a non-profit organization currently working with the Edmonton Valley Zoo in hopes to re-build and develop the zoo, and ultimately gain awareness from the Edmonton public. VZDS fundraises through seasonal events, in particular, The Festival Of Light. This is a ten-day event, which occurs annually in mid December and offers a variety of entertainment such as ice-skating and fire dancers on the zoo grounds. The current market VZDS is targeting consists primarily of families with young children. Although, this is a large segment, it is not currently creating enough revenue to sustain the Valley Zoo and the Valley Zoo Development Society. Therefore, the VZDS has inquired about reaching a new target demographic, specifically young adults aged 19-25. This group is a large and diverse segment and could be a very beneficial market to promote to. The Valley Zoo Development Society has questioned how one might go about reaching this demographic with a relatively inexpensive marketing campaign. With this in mind, initial exploratory research was conducted with a set of in-depth interviews with individuals within the age category. With the information gained from these interviews, along with literature review on their decision-making processes, a primary marketing problem was identified. This problem is largely based on the lack of information and awareness of this group about the activities of the Edmonton Valley Zoo. With the lack of marketing strategies directed to young adults; they remain vastly unaware of the events hosted by the zoo, or that the zoo is currently involved in major renovations. Therefore, the research conducted analyzes six key research questions involved in how the VZDS can gain this awareness, and what channels of media would yield the best result of reaching this segment. A questionnaire was developed regarding these six research questions to gain insight into how MacEwan students feel about the zoo, and how well informed these students are about the Valley Zoo. On top of this, questions also involved what avenues of media are most used within this sample (print media, social media, radio, television, etc.). Through data analysis it can be concluded that this age group would give a worthy contribution to the Valley Zoo if they were able to incorporate a social experience, such as a romantic outing. As well, these individuals can be reached with many media alternatives, however, through statistical analysis, it has been evaluated that radio advertising will have the greatest potential in reaching individuals who would be willing to attend the Edmonton Valley Zoo again.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,006 | 0,001 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,003 | 0,001 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,001 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».