Social media? Get serious! Understanding the functional building blocks of social media
Pourquoi ce travail est-il dans la base ?
Une base qui oublie comment elle a trouvé un travail ne peut pas être vérifiée. Voici les voies qui ont admis celui-ci.
Résumé
Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms-such as content sharing sites, blogs, social networking, and wikis-to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Yet, many executives eschew or ignore this form of media because they don't understand what it is, the various forms it can take, and how to engage with it and learn. In response, we present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups. As different social media activities are defined by the extent to which they focus on some or all of these blocks, we explain the implications that each block can have for how firms should engage with social media. To conclude, we present a number of recommendations regarding how firms should develop strategies for monitoring, understanding, and responding to different social media activities. © 2011 Kelley School of Business, Indiana University.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
La notice
- Revue
- IRIS - Institutional Research Information System (Libera Università Internazionale degli Studi Sociali Guido Carli)
- Thématique
- Knowledge Management and Sharing
- Domaine
- Social Sciences
- Établissements canadiens
- Simon Fraser University
- Organismes subventionnaires
- —
- Mots-clés
- ReputationSocial mediaBusinessThe InternetPhenomenonFocus (optics)Identity (music)Internet privacyPublic relationsAdvertisingSociologyComputer scienceWorld Wide WebPolitical science
- Résumé présent dans OpenAlex
- oui