Birds and coffee, the perfect blend : Exploring the perspective of coffee shops on Bird Friendly certified coffee
Notice bibliographique
Résumé
Bird Friendly coffee (BFC) is organic, Fair-Trade, shade-grown coffee that comes from coffee plantations certified by the Smithsonian-developed seal, providing valuable habitat for migratory birds. BFC gives coffee buyers the opportunity to contribute to the protection of habitat through their purchase of sustainable coffee. However, at present there is little demand for BFC coffee from consumers, and an inadequate supply from coffee shops offering it for purchase. To increase the awareness of Bird Friendly coffee at the University of British Columbia (UBC), the Social Ecological Economic Development Studies Sustainability Program (SEEDS), in partnership with Environment and Climate Change Canada (ECCC), has commissioned our group from the RES 510 course to help determine the main barriers to increased consumption of Bird Friendly coffee on UBC’s campus. As coffee shops are a bottleneck in the supply chain and determine which coffee is sold to consumers, our group sought to better understand the coffee supply and sourcing decisions made by coffee shops at UBC, as well as the coffee shop’s perceptions of their customer base. We contacted every coffee shop operating at UBC and conducted five semi-structured interviews with coffee shops representing the majority of coffee sold on campus. We analysed the interviews thematically using NVivo and manually selected some of the key quotes and sentiments expressed by the interviewees. From this analysis, we learned that all the coffee shops we interviewed carried a selection of certified coffee, but only one interviewee was familiar with BFC. While interviewees refrained from generalizing about their customers, they acknowledged that a portion of their market was interested in ethical coffee and would potentially purchase Bird Friendly certified blends. The conclusion of this report includes a series of recommendations for SEEDS based on our interview analysis. Most notable among them is the recommendation for SEEDS to establish relationships with coffee shops operating at UBC in order to raise awareness about BFC on the supply side of the market. As part of these partnerships, we recommend that SEEDS jointly develops marketing strategies with coffee shops to raise awareness of BFC among customers, to increase the demand to meet the supply. Disclaimer: “UBC SEEDS provides students with the opportunity to share the findings of their studies, as well as their opinions, conclusions and recommendations with the UBC community. The reader should bear in mind that this is a student project/report and is not an official document of UBC. Furthermore readers should bear in mind that these reports may not reflect the current status of activities at UBC. We urge you to contact the research persons mentioned in a report or the SEEDS Coordinator about the current status of the subject matter of a project/report.”
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,001 |
| Études des sciences et des technologies | 0,001 | 0,000 |
| Communication savante | 0,000 | 0,001 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».