Measurement of Perceived Importance and Urgency of Email: An Employees’ Perspective

Abstract This article was motivated by the lack of research, and research instruments, informing academics and practitioners on the email factors used by knowledge workers when triaging their email. This article reports on the development and validation of two measures that categorize the types of emails employees send/receive into two different constructs based on the perceived importance and importance and urgency. The measures were developed using Buss and Craik’s Act Frequency Approach. Analysis determined that our six-item important email and our eight-item important and urgent email scales were both reliable and valid measures of the constructs. Construct validity was demonstrated by embedding our measures in a nomological network linking email demands to employee well-being. The measures were found to be significant predictors of work-role overload, even when the more traditional measures used to quantify the demands imposed on employees by email were taken into account. Lay Summary This article presents two scales that can be used to measure the extent to which an employee perceives an email to be: (a) important and (b) both important and urgent. As expected by theory, both measures were found to predict employees’ feelings of being overloaded by their work. The interesting findings from this study are the following. First, employees seem to consider urgent emails to be important, perhaps without consideration to the email’s actual importance to the employee. Second, emails that are both important and urgent usually involve a key stakeholder being impacted if the email is not acted on quickly. Third, important emails are not necessarily considered urgent. To make an email urgent the sender has to explicitly state how the contents of the email will negatively impact key stakeholders. Finally, our findings suggest that reducing the volume of email someone has to process may not, on its own, lead to reduced employee stress. Rather, employers who seek to improve employee well-being should focus their efforts on reducing the volume of emails employees consider to be important and both important and urgent.

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