Focus on Authors

Greg M. Allenby (“ A Direct Utility Model for Asymmetric Complements ”) is the Kurtz Chair in Marketing at the Ohio State University. He is a fellow of the American Statistical Association and the 2012 recipient of the AMA Parlin Award for his contributions to the field of marketing research. He is editor of Quantitative Marketing and Economics and past area/associate editor for Marketing Science, the Journal of Marketing Research, and the Journal of Business and Economic Statistics. Ram Bala (“ Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability ”) is an assistant professor of operations management and information systems at the Leavey School of Business, Santa Clara University. He holds a Ph.D. in management science from the UCLA Anderson School of Management. His main research areas are product line design, promotional effort allocation, global product development, and pricing and contracting strategies for services. His research cuts across disciplinary lines, particularly operations management, marketing, and information systems. Pradeep Bhardwaj (“ Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability ”) is an associate professor of marketing at the College of Business Administration, University of Central Florida. His research interests include sales force management, distribution channels, customer relationship management, and pricing policies. His research has been published in leading journals such as Marketing Science, Management Science, and Quantitative Marketing and Economics. His ideas have been developed into several cross-functional projects that are applicable to sales force management, distribution channels, and customer lifetime value management. Richard A. Briesch (“ Category Positioning and Store Choice: The Role of Destination Categories ”) is the Marilyn and Leo Corrigan Endowed Associate Professor of Marketing, Cox School of Business, Southern Methodist University. His primary areas of research are the modeling consumer decision making, sales promotions, and nonparametric methods. Yuxin Chen (“ Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability ”) is the Polk Bros. Professor in Retailing at the Kellogg School of Management at Northwestern University. His primary research areas include database marketing, Internet marketing, pricing, retailing, competitive strategies, structural empirical models, Bayesian econometric methods, and behavioral economics. His research has appeared in journals such as the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics. He received the Frank M. Bass Dissertation Paper Award for best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal and the 2001 John D. C. Little Award for the best marketing paper published in Marketing Science or Management Science for his research on targeted marketing. Dilip Chhajed (“ Can Commonality Relieve Cannibalization in Product Line Design? ”) is a professor and associate head in the Department of Business Administration at the University of Illinois at Urbana–Champaign. He is also the executive director of the masters programs. He got his Ph.D. from Purdue University. His research interests are in supply chain management and product and process design problems. He coedited (with Timothy J. Lowe) Building Intuition: Insights from Basic Operations Management Models and Principles. William R. Dillon (“ Category Positioning and Store Choice: The Role of Destination Categories ”) is the Herman W. Lay Professor of Marketing and Professor of Statistics at the Cox School of Business, Southern Methodist University. He also serves as senior associate dean. He received his Ph.D. in marketing and quantitative methods from the City University of New York. His research interests are in the areas of segmentation, positioning, brand equity, market structure, and issues related to the development and use of latent-class/mixture models and covariance structure models. Edward J. Fox (“ Category Positioning and Store Choice: The Role of Destination Categories ”) is an associate professor of marketing and the Corrigan Research Professor at the Edwin L. Cox School of Business at Southern Methodist University. He is also the W.R. & Judy Howell Director of Southern Methodist University's JCPenney Center for Retail Excellence. His research interests include retail management, consumer shopping behavior, and statistical modeling. His recent projects have focused on retail assortment management, pricing and inventory management, and consumer “cherry-picking” behavior. Liang Guo (“ Multilateral Bargaining and Downstream Competition ”) is an associate professor of marketing and the Senior Wei Lun Fellow at the Hong Kong University of Science and Technology. He received a Ph.D. in business administration from the University of California, Berkeley, and a B.A. in economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization, and applied economics. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Management Science, and Marketing Science. He serves as an associate editor on the editorial boards of the International Journal of Research in Marketing, Marketing Science, and Management Science. Tanjim Hossain (“ When Do Markets Tip? A Cognitive Hierarchy Approach ”) is an assistant professor of marketing at the University of Toronto. He has conducted research on online auctions, incentive effects in the lab and in the field, and two-sided markets. He has published papers in the top economics, management, and marketing journals, and his research has also been featured in USA Today, the Christian Science Monitor, the Boston Globe, U.S. News and World Report, and the Economist. He has won awards for excellence in refereeing from the American Economic Review and Management Science. Ganesh Iyer (“ Multilateral Bargaining and Downstream Competition ”) is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California, Berkeley. He received his Ph.D. from the University of Toronto and was previously on the faculty at the Washington University in St. Louis. His research uses economic theory to study marketing strategy problems; his areas of research are the coordination of product distribution, marketing information, Internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has been published in several journals, including Marketing Science, Management Science, the Journal of Marketing Research, and Quantitative Marketing and Economics. He is currently an associate editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. Jaehwan Kim (“ A Direct Utility Model for Asymmetric Complements ”) is an associate professor of marketing at the Korea University Business School. He received his Ph.D. from the Ohio State University. His research interests are in modeling consumer demand at the micro level using an economic utility approach and its applications to product line formation, and advertising content decisions. Kilsun Kim (“ Can Commonality Relieve Cannibalization in Product Line Design? ”) is a professor and associate dean at the College of Business, Sogang University, Seoul, South Korea. He is also the director of the Research Institute for Management of Technology and a cofounder of the Graduate School of Management of Technology at Sogang University. He received a Ph.D. from the University of Illinois at Urbana–Champaign. His research interests are in new product development and the management of technology. George Knox (“ Incorporating Direct Marketing Activity into Latent Attrition Models ”) is an assistant professor of marketing at the LeBow College of Business, Drexel University. He holds a Ph.D. in marketing from the Wharton School of the University of Pennsylvania and was previously on the faculty of Tilburg University. His current research includes quantifying the impact of customer complaints on lifetime value and exploring unplanned and impulse buying in developed and emerging markets. He has published in the Journal of Marketing, International Journal of Research in Marketing, and Manufacturing and Service Operations Management. Sanghak Lee (“ A Direct Utility Model for Asymmetric Complements ”) is an assistant professor of marketing at the University of Iowa. He received a B.S. in chemical engineering from Seoul National University, an M.S. in management engineering from KAIST (Korean Advanced Institute of Science and Technology), and a Ph.D. in marketing from the Ohio State University. His research focuses on the development and estimation of empirical models for consumer behavior. Yunchuan Liu (“ Can Commonality Relieve Cannibalization in Product Line Design? ”) is an associate professor of business administration at the College of Business, University of Illinois at Urbana–Champaign. He received a Ph.D. in marketing from Columbia University. His research interests include distribution channels, retailing, product strategy, and pricing strategy. Many of his papers have been published in Marketing Science and Management Science. John Morgan (“ When Do Markets Tip? A Cognitive Hierarchy Approach ”) is the Gary and Sherron Kalbach Professor of Entrepreneurship at the Haas School of Business, University of California, Berkeley. His research includes studies of the economics of the Internet, tournamen

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