Market Segmentation and Pricing Strategies in the North American Natural Gas Market
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Résumé
Market Segmentation and Pricing Strategies in the North American Natural Gas Market Percy Garcia; Percy Garcia U. of Calgary Search for other works by this author on: This Site Google Scholar Harrie Vredenburg Harrie Vredenburg U. of Calgary Search for other works by this author on: This Site Google Scholar Paper presented at the SPE Annual Technical Conference and Exhibition, Dallas, Texas, October 2000. Paper Number: SPE-63061-MS https://doi.org/10.2118/63061-MS Published: October 01 2000 Cite View This Citation Add to Citation Manager Share Icon Share Twitter LinkedIn Get Permissions Search Site Citation Garcia, Percy, and Harrie Vredenburg. "Market Segmentation and Pricing Strategies in the North American Natural Gas Market." Paper presented at the SPE Annual Technical Conference and Exhibition, Dallas, Texas, October 2000. doi: https://doi.org/10.2118/63061-MS Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAll ProceedingsSociety of Petroleum Engineers (SPE)SPE Annual Technical Conference and Exhibition Search Advanced Search AbstractThis paper analyzes the marketing strategies followed by Canadian companies operating in the North American natural gas markets. It focuses on two elements of the marketing mix:market segmentation andpricing.The highly competitive natural gas markets of North America, strengthened by the deregulation process, the restructuring of electric utility industries, the advance in technological communications, and the global growing concerns on environmental issues, make market segmentation and pricing key elements in setting marketing strategies. The main findings of this research are:the market segmentation is highly dependent on the availability of pipeline distribution and cost of transportation of gas;decisions on market segmentation regarding types of customers are highly dependent on the highest netback that can be obtained;pricing in the natural gas market of North America is highly affected by the availability of distribution pipelines, cost of transportation, period of contract with buyer companies and by the use of alternative energy sources by end-users; andthere is a direct relationship between geographical market segmentation and pricing. The factor that links these two variables is the availability of pipelines to move the gas to the markets.IntroductionThe North American natural gas market has been undergoing profound changes, mainly because of the deregulation process, the restructuring of electric utility industries, the growing concerns on environmental issues, and the advance in technological communications. These changes have encouraged companies to develop sound marketing strategies to compete more efficiently. This paper describes and analyzes marketing strategies followed by Canadian companies focusing on two elements of the marketing mix:market segmentation andpricing.Marketing is a term widely used by academics and practitioners; however, this concept has been misunderstood and misused.1 Although existing literature provides many definitions for marketing, current definitions of marketing include three core themes or "pillars":customer focus,coordinating of marketing activities, andprofitability.2Kotler et al3 define marketing as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. A good understanding of the concept of marketing will help the company to design its marketing strategy. According to Webster,4 the management of marketing plays a critical role in the assessment of market opportunities, including demand analysis and trends, and that the results of this analysis are important when allocating resources across businesses in the company's portfolio. When the assessment of market opportunities is completed, the company has to begin planning the details of the marketing mix.3 Marketing mix is defined by Kotler et al3 as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.Market segmentation and pricing are two important marketing tools that allow companies to design their marketing strategies. Webster4 says that market segmentation allows the company to target its customers more effectively and efficiently in order to position itself in those segments. He also states that pricing is an important element in the marketing strategy, it interacts with all other elements of the marketing mix to determine the effectiveness of each and of the whole. Keywords: segmentation, university, sustainability, harrie vredenburg, sustainable development, lng, market segmentation, percy garcia, marketing mix, canada Subjects: Pipelines, Flowlines and Risers, Natural Gas Conversion and Storage, Environment, Sustainability/Social Responsibility, Liquified natural gas (LNG), Sustainable development This content is only available via PDF. 2000. Society of Petroleum Engineers You can access this article if you purchase or spend a download.
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Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,001 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».