Index

Citation (2019), "Index", Big Ideas in Public Relations Research and Practice (Advances in Public Relations and Communication Management, Vol. 4), Emerald Publishing Limited, Bingley, pp. 187-193. https://doi.org/10.1108/S2398-391420190000004015 Publisher: Emerald Publishing Limited Copyright © 2019 Emerald Publishing Limited INDEX Aesthetics of conversation, 94–96 Affective capitalism, 73, 81 Affordance, 27–35 Agency, 27–28, 33–35 structure versus religious authority structure, 106 symbiotic, 26–27, 31 Agenda-building processes definition of, 164 media role shaping, 163 conduit role, 167–169 facilitator role, 170–171 mediator role, 169–170 political actor role, 171–172 Algorithmic public relations, 26, 31 Animal diplomacy, 70, 72 Artistic image, 97 Assemblage model of public relations, 27–28, 34–36 Attractiveness, 70, 73 Authentic communication, 71–72 Automation, 26, 31–32 Barbary Coast , 52–53 Behavioural image–symbolic image distinction, 89–90, 93, 97 Belt and Road Initiative (BRI), 74 Boosterism, 166–167 BP, 61, 63–64 Branded community, 41–42 Branded content, 39–40, 41–42, 44, 45, 53, 54–55 BRI. See Belt and Road Initiative (BRI) Brundtland Commission, 59 Business internationalisation, 1 Cambridge Analytica scandal, xvi, 26, 27 Canadian Wind Energy Association (CanWEA), 65 CanWEA. See Canadian Wind Energy Association (CanWEA) Capitalism affective, 73, 81 cognitive, 73 industrial, 73 CGTN, 81 CH. See Crimson Hexagon (CH) Chartered Institute of Public Relations (CIPR), 129–130 China’s panda diplomacy on Twitter, xvii, 69 findings, 75–79, 85 method, 74–75 public diplomacy, 69–74, 80, 81 China Xinhua News, 81 CIPR. See Chartered Institute of Public Relations (CIPR) Citizen journalism, 181 Coaches, communication professionals as, 156–157 Coaching to PR professionals, xviii Cognitive capitalism, 73 Commercial message video, 45 Communication behaviours, 151–154 Communication professionals, 16 as coaches, 156–157 in liquid modernity, role of, 177 communication, 180–182 disinformation, 179–180 information, 179–182 misinformation, 179–180 scientific and technological organizations, 182–184 Communication roles, 146 mapping, 150 Communication value, 12–14 Communication Value Circle (CVC), 11–15 Community activism, 134–135 Computation, 26 Conduit role, 167–169 Conversational branding, 90–91, 92–93, 96 modelling, 93–94 Conversational branding, xvii Conversational model, landmarks for, 90–92 Cooperation, 132–134 Corporate brand(ing), 90 employees in, 147–148 Corporate communication, 118 Corporate identity, xvii, 87 aesthetics of conversation, 94–96 conversational branding, 92–93 conversational branding, modelling, 93–94 conversational model, landmarks for, 90–92 distinguished from corporate image, 89 literature review, 88–90 Corporate Identity Manuals (Blue Books), 96 Corporate image–corporate identity distinction, 89–90 Corporate marketing, 90 Corporate personality, 89 Corporate Social Responsibility (CSR), 63–64, 145, 147–148 CR. See Critical realism (CR) Crimson Hexagon (CH), 73–74, 81 Crisis communication, 27–28 data-driven, 33–35 digital, 29–30 employees in, 149 Critical realism (CR), 129–130 CSR. See Corporate Social Responsibility (CSR) C-suite leaders, 118 CVC. See Communication Value Circle (CVC) Data-driven crisis communication, 33–35 Datafication of public relations, xvi, 26, 27–28, 28, 30, 30–33, 34, 34–35 Diegesis, 87–88 Digital crisis communication, 29–30 Digitalisation of public relations, 26, 27–28, 29, 30–31, 33–35 Digital natives, 57–58 Digital public relations, paradigms of, 28–29 Digitialisation, xvi Disinformation, 179–180 Distributed leadership, 134–135 Dual structure management of organized religion, 105, 107–108 Dunning-Kruger effect, 58–59 EAOD. See Employee anonymous online dissent (EAOD) Emotional responses, 42, 43–44, 50, 52–53 Emotion-producing practices, impact on branded video, 39 Barbary Coast , 52–53 categories of branded video, 44–45 future research, 54–55 limitations of, 54 Lost and Found Service , 50–51 managerial implications, 53–54 methods and model, 45–50 practices and effects, 42–44 value and emotions, 41–42 Wild Turkey Bourbon: Matthew McConaughey Short Film , 51–52 Employee advocacy, 157 Employee anonymous online dissent (EAOD), 148 Employee communication, 146 Employees, as strategic communicators in public relation, 143 communication roles, mapping, 150 employee communication roles, typology of, 150–153 future research, 154–157 communication professionals, as coaches, 156–157 employee communication roles, as in-role behaviour, 157 five different contexts or audiences, 155–156 literature review, 145–150 communication roles, 146 corporate branding, 147–148 crisis communication, 149 engagement, empowerment and organizational identification, 146–147 knowledge management, innovation and participation, 149–150 role theory, 145–146 social media, 148 Empowerment, 146–147 Energy transition, engaging millennials in, 57 methodology, 61–62 results, 62–65 theoretical background, 58–61 Engagement, 146–147 of millennials in energy transition, 57 methodology, 61–62 results, 62–65 theoretical background, 58–61 EUPRERA Congress (2018), themes of, 138–139 European Communication Monitor, 146 Expansive communication, 17 Experiential knowledge, 4–5 Export acceptance, 5 Export awareness, 5 Export evaluation, 5 Export intention, 5 Export trial, 5 ExxonMobil, 61, 64 Facebook, 27, 28, 31–32, 61, 63 News Feed algorithm, 26 Face-to-face communications, 132–133, 138–139 Facilitator role, 170–171 GAINS (Gestalt Approach to International Business Strategies) paradigm, 7–10 Globalisation, 2, 181 Google Doodle, 91–92 Graphic design paradigm of conversational model, 90 Growth period of international development, 9–10 Huffington Post, 64 Hypermodern communication, 95–96 Hyper-modernity, 178 Hyper-reality, 178–179 Indirect reciprocity, 133–134 Industrial capitalism, 73 Information, 179–180 Initiating communication, 15–16 Innovation, employees in, 149–150 Innovation-Related Internationalisation Model, 4, 5 In-role behaviour, employee communication roles as, 157 Instagram, 61 Institutional communication, 181, 182–183 Integrative communication, 17–18 Intentions, types of, 94–95 International dynamics framework, of strategic communication, 14–18 expansive communication, 17 initiating communication, 15–16 integrative communication, 17–18 transformative communication, 16 International dynamics framework for internationalisation, 8–10 International entrepreneurship approach of internationalisation, 6–7 Internationalisation, definition of, 3–4 Internationalisation of firms, theoretical approaches to, 3–8 international entrepreneurship approach, 6–7 network approaches, 6 stage models, 4–6 Invitational vlogger, 45 Knowledge-based theory of the firm, 149–150 Knowledge management, employees in, 149–150 LinkedIn, 61 Lippincott & Margulies, 88 Liquid modernity, 178–179 role of communication professionals in, 177 communication, 180–182 disinformation, 179–180 information, 179–182 misinformation, 179–180 scientific and technological organizations, 182–184 Lost and Found Service , 50–51 Marketing, 116, 117, 118, 120, 121–122, 123 practices, 40, 50 Marketing and public relations paradigm of conversational model, 90 Maturation period of international development, 8–10 Media roles in public relations research, 166–167 shaping agenda-building processes, 163, 168 conduit role, 167–169 facilitator role, 170–171 mediator role, 169–170 political actor role, 171–172 Mediator role, 169–170 Megaphoning, 149–150 Micro-boundary spanning, 149–150 Millennials engagement in energy transition, xvii, 57 methodology, 61–62 results, 62–65 theoretical background, 58–61 Misinformation, 179–180 Multi-layered scholarship, xv NCC. See Networked Crisis Communication (NCC) Network approaches of internationalisation, 6 Networked Crisis Communication (NCC), 30 Normative management, 106–107 Online branded video positive impressions for viewers, xvi–xvii Online firestorms, 28–29, 33–34 Online video effectiveness, 42–44 Organizational identification, 146–147 Organized religion, 99 Paracrises, 29–30 Paris Climate Agreement, 61–62 Participation, of employees, 149–150 Path model, 45–46, 53–54 PESO-model, 61 Phronesis, 135–137 Pioneer period of international development, 8–10 Pluralization, 103–104 Political actor role, 171–172 Populism, 179 Post-modernism, 179 Post-truth, 178, 180 PR. See Public relations (PR) Proactive agenda-setting, 166–167 Professional detachment, 166 PRSA. See Public Relations Society of America (PRSA) Psychic distance, 4–5 Psychological image, 97 Psychological paradigm of conversational model, 90 Public diplomacy, 69–74, 80, 81 Public relations (PR), xv, 70–71, 71, 71, xv, xvi algorithmic, 26, 31 assemblage model of, 34–36 datafication of, 26, 27–28, 30–33, 34–35 definition of, 117, 128 digitalisation of, 26, 27–28, 29, 30–31, 33–35 for platform economy, 25 in startup community, challenging misconceptions of, 115 methods, 119–120 results, 120–124 literature review, 118–119 Public relations practitioners, social capital building by, 127 challenges, addressing, 129–130 face-to-face communications, importance of, 132–133, 138–139 importance of, 130–131 indirect reciprocity, importance of, 133–134 key aspects, 135–138 learning from community activism and distributed leadership, 134–135 norms, 133 synthesizing perspectives in conceptual framework, 135, 136 theorizing to inform active participant interviews, 131 unchartered territory, exploring, 128–129 Public Relations Society of America (PRSA), 117 Push/pull mechanisms, 5 Raymond Loewy Associates, 88 Relationship marketing theory, 103 Religious authority structure, 105 distinguished from agency structure, 106 Religious competition, 104 Religious organizations, strategic communication of, 100, 102–103, 104, 105, 106–107, 109 Religious-secular competition, theory of, 104 Research gap, xviii Responsible Research and Innovation , 184 Return on investment (ROI), 12 ROI. See Return on investment (ROI) Role theory in PR, 145–146 RomTricolor campaign, 91–92, 95 SC. See Strategic communication (SC) Science and Society (2002–2006), 184 Science in Society (2007–2013), 184 Science with and for Society (2014–2020), 184 Scientific and technological organizations, communication in, 182–184 Scouting, 149–150 Secularization, 100 Secularization theory, 103–104 Shell, 61, 64 Small business, 116–117 SMCC. See Social-mediated Crisis Communication (SMCC) Social agency, 109 Social capital, xviii building, by public relations practitioners, 127 Social constructionism, 130 Social identity theory, 146 Social media employees as communicators on, 148 firestorms, 33 Social-mediated Crisis Communication (SMCC), 30, 34 Social norms, 133 Stabilisation period of international development, 8–10 Stage models of internationalisation, 4–6 Stakeholders, 61, 62, 63–64, 65–66 Stakeholder theory, 12, 135–137 Startup community, challenging misconceptions of public relations in, 115 definition of, 116 distinguished from graduated startup, 116–117 reputation of, 117–119 Strategic communication (SC), xv–xvi, xvii, xvii–xviii, 1, 182 definition of, 10–11 and goals of the firm, 10–14 value creating communication, dimensions of, 11–14 implications for research and practice, 21–22 international dynamics framework of, 14–18 expansive communication, 17 initiating communication, 15–16 integrative communication, 17–18 transformative communication, 16 of religious organizations, 99 dual structure management of organized religion, 107–108 future perspectives, 109–110 literature review of, 101–107 organized religion and strategic communication, 101–104 religious sector in Europe, 104–107 types of contributions, 109 validation of, 18–21 Sustainability, 57–59, 61–62, 64, 147–148 Sustainable Society, 58–59 Symbiotic agency, 26–27, 31 Symbolic image, 90 distinguished from behavioural image, 89–90, 93, 97 Targeted involvement, 166–167 Total, 61, 64 Track-II diplomacy, 70–71 Training to PR professionals, xviii Transformative communication, 16 Trust, 132–133, 135, 138–139 Twitter, 28, 61, 63, 65 panda diplomacy in China using, xvii, 69 UK Youth Climate Coalition (UYCC), 65 UN. See United Nations (UN) United Nations (UN), 61–62, 65 Uppsala Internationalisation Model, 4–5 UYCC. See UK Youth Climate Coalition (UYCC) Value creating communication, dimensions of, 11–14 VICE, 64 Video of experience, 44 Visual identity, 88–90, 96 campaignable, 91 Wild Turkey Bourbon: Matthew McConaughey Short Film , 51–52 WOM (Word of mouth), 147–148 Working Party on Social Capital (WPSC), 129–130 WPSC. See Working Party on Social Capital (WPSC) YouTube, 39–40, 65 emotion-producing practices, impact of, 39 YouTube Pipe Community (YTPC), 45, 52 YTPC. See YouTube Pipe Community (YTPC) Book Chapters Prelims How Strategic Communication Facilitates the Internationalization of Firms: A Situational Framework When Data Is the Issue: Re-conceptualizing Public Relations for the Platform Economy Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video Engaging Millennials in the Energy Transition The New ‘Cat’ of the Internet: China’s Panda Diplomacy on Twitter The Visual Turn: Corporate Identity as an Alternative Public Relations Tool Strategic Communication Beyond Organizational Purposes: Lessons Learned from Organized Religion ‘We Don’t Need PR Yet’: Challenging Misconceptions of Public Relations in the Startup Community How Do Public Relations Practitioners Build Social Capital? The Big Idea of Employees as Strategic Communicators in Public Relation Four News Media Roles Shaping Agenda-building Processes Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity Index

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