Brand Jane - Finch: A Critical Discourse Analysis of Print Media Discourse on a Toronto Low Income Community
Notice bibliographique
Résumé
The theoretical frameworks of critical discourse analysis (CDA), framing and branding are fused in this study to create a variant framework through which news discourse on Jane-Finch, a low-income community in Toronto, Canada is filtered. The approaches of CDA, framing and branding intersect around language and power and are therefore beneficial for combining in any analysis that seeks to identify the socio-cultural influences on the text, such as the reiteration of dominant discourses within the text. This research examined news articles selected from The Toronto Star and the Globe and Mail, two mainstream Canadian newspapers with the highest circulation. The news articles show that Jane-Finch is portrayed in a negative and stereotypical way by both newspapers. These findings support the view that news discourse is as ideologically-bound as other forms of discourse, despite claims to its objectivity. As a consequence of being ideologically-bound, a fundamental attribution error is enacted in news coverage on Jane-Finch, as coverage repeatedly attributed the problems in Jane-Finch to race and immigrants (internal factors) and ignored the more substantive contributing factors of discrimination, structural constraints, poverty and joblessness (external structural factors). More generally, the analysis shows that news about Jane-Finch tends to be negative and therefore obscures any positive developments in the community. Sustained repetition of the same news stories brands the community with a negative reputation and promotes a false stereotype of its residents. Not only is news capable of agenda-setting (bringing certain issues to the forefront), but in repeatedly showcasing issues the same way all the time, a 'branding effect' (similar to the process in corporate branding) is enacted. A 'domino effect' results in that negative branding of Jane-Finch affects property values, prevents educational and job opportunities for its residents and reduces economic development of the area. Ultimately, this can cause misrecognition of the 'real' problems affecting the community, preventing the development of effective community and policy responses to these issues. The thesis not only contributes knowledge in the area of branding and the news but also contributes in the area of policy-making related to low-income communities and the poor. Policy-makers need to address external structural factors affecting these areas and pay less attention to the 'sensational' areas showcased by the media. For example, because of the focus on crime in the news media, policymakers may think more stringent crime laws are needed when if other issues, such as ensuring jobs for the young, are addressed, youth crime would lessen.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,002 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,001 | 0,000 |
| Bibliométrie | 0,001 | 0,000 |
| Études des sciences et des technologies | 0,004 | 0,001 |
| Communication savante | 0,001 | 0,000 |
| Science ouverte | 0,001 | 0,001 |
| Intégrité de la recherche | 0,000 | 0,001 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,048 | 0,001 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».