Metrics and analytics in the newsroom: an ethnographic study exploring how audience data are changing journalistic practice
Notice bibliographique
Résumé
<p>The use of metrics and analytics is now embedded in and directly impacting newsroom practice and routines. As audience data are used to shape and promote content that help form societal narratives, development of best practice is crucial, not only to enhance fulsome public discourse but as a means of reputation building for media outlets fighting to retain relevance and public trust, both of which are intrinsically tied to revenue and/or funding. This thesis explores the potential conflicts between journalism’s mandate to keep the public informed through quality, contextualised news coverage and the use of metrics and analytics to build scale and a sustainable business model. Empirical research is based on ethnographic observation in four news organisations on two continents in three different countries: Norway’s national broadcaster, NRK, which has developed its own analytics system that uses both qualitative and quantitative data; The Canadian Press, Canada’s national news agency, which is exploring ways to track how its content is being used with little direct access to audience data; The Hamilton Spectator, a local newspaper in Canada making the shift from print to digital; and a similarly sized and situated local paper in the United Kingdom, The Bournemouth Daily Echo. Participant observation and interviews were used to investigate how metrics and analytics impact newsroom routines; how journalists feel their work is impacted by the use of audience data; and how practices pertaining to the use of metrics and analytics are challenging the boundaries of journalism. The thesis employs a bricolage of theories within a sociological framework, through the lens of media logic, and draws on the author’s own perspective of working in a newsroom and, currently, in an academic media faculty. The research provides observed examples of the ways in which changing boundaries are impacting definitions of journalism and who is a journalist; it proposes best practice for the use of metrics and analytics in newsrooms that might better situate media outlets to serve their communities and survive in a rapidly changing media landscape; it offers suggestions for media scholars on best practice to perform research that better reflects newsroom routines particular to the use of metrics and analytics; the thesis contributes a new gatekeeping model that identifies two primary channels related specifically to the use of metrics and analytics: promotional and developmental; finally, the thesis demonstrates how a bricolage of complementary theories and the selection of multiple sites of study might best support the reflexive investigation of complex social structures within a rapidly changing field.<br> </p>
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,013 | 0,010 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,001 | 0,003 |
| Études des sciences et des technologies | 0,001 | 0,000 |
| Communication savante | 0,001 | 0,001 |
| Science ouverte | 0,002 | 0,003 |
| Intégrité de la recherche | 0,000 | 0,001 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».