Reading Fashion in the Corporate Archive: The Communication, Promotion and Collection of Dress at Eaton’s
Notice bibliographique
Résumé
<p>The T. Eaton Co. (Eaton’s) department store operated in Canada between 1869 and 1999. A leading retailer for much of the twentieth century, it played a crucial role in the translation and dissemination of styles from abroad. This project investigates Canada’s early- to mid-twentieth-century fashion history using a selection of objects and media from the Eaton’s corporate archive, now held at the Archives of Ontario and the City of Toronto Museum Services. Through an interdisciplinary examination of these artifacts, this dissertation positions the corporate archive as a fashion collection with its own historical value: one that reveals the multiple processes of documentation, promotion, and interpretation that are central to fashion production.</p> <p>Based on a material analysis of garments and accessories, and a close reading of fashion documents and images produced and assembled by Eaton’s, it highlights various intersections of fashion, commerce, and communication within the department store. These corporate artifacts offer concrete evidence of how a prominent Canadian retailer shaped consumption in the country and attempted to define itself as a fashion authority and resource.</p> <p>The garments and accessories collected by Eaton’s—which range from the high-end to the ordinary—contain traces of their often-anonymous former owners and point to everyday forms of fashion consumption that have not been the subject of detailed academic study. A hybrid journal and catalogue published by the company in the 1920s and 30s borrowed the language of middlebrow fashion magazines to sell high-end European designs and their more affordable adaptations, while also deliberately positioning Eaton’s as a cosmopolitan destination in Toronto. Various office files, reports, and clippings illustrate how fashion was promoted and defined by the store, a process that involved multiple behind-the-scenes agents both within and outside the company. Fashion films produced by Eaton’s in the 1950s and 60s employed a visual style that combined the languages of high fashion photography and the department store display window, using specific selling narratives to train its staff and appeal to middle-class female consumers. Studied together, these archival fragments offer a unique perspective on historical fashion production and consumption in a Canadian context—located between the material and the discursive, the aspirational and the everyday.</p>
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Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».