Co-creating the tourist’s experience with a French touch: the case of a perfume museum in Paris
Notice bibliographique
Résumé
Purpose The study aims to explain co-creation by exploring the relationships between people, processes, connection points, and artifacts within a museum context. Design/methodology/approach Data were gathered through in situ participant observations and semi-structured interviews. This research involved an international cohort of tourists, exploring their experiences at a Parisian destination service provider – a perfume museum. Findings The findings show an increasing willingness of museum visitors to be involved in all stages of the co-creation experience. They also highlight the key role played by service providers in facilitating the visitors’ involvement in the co-creation of their personal fragrance, allowing both parties to enhance their knowledge through interactions, which are likely to generate shared values. Nurturing this exchange promotes novelty and uniqueness of museum visiting experiences. Research limitations/implications This study offers several contributions to the existing body of knowledge on co-creating memorable museum visiting experiences. It highlights the importance of incorporating both human (i.e. visitors and museum staff) and non-human elements, such as processes, points of connection and artifacts, for successful co-creation. Also, this study argues that, in addition to organizational learning, visitors’ experienced outcomes can be categorized into three types: cognition-oriented, emotion-oriented and action-oriented outcomes. Practical implications Achieving success requires museums to adopt a fresh perspective toward visitors, engaging them in the co-creation process rather than merely regarding them as transient observers. Managers play a crucial role in fostering social connections by establishing channels of interaction to facilitate the exchange of knowledge between visitors and museums in both directions. Originality/value This study sheds light on how co-creation in a museum context can be achieved. In contrast to the model proposed by Payne et al. (2009), this study examines experienced outcomes through the viewpoints of both visitors and instructors/facilitators. In addition, most previous studies in the museum context focus on experience co-creation, highlighting its intangible and hedonic aspects such as entertainment and esthetics. This study expands this by incorporating a tangible element – creating a customized product (i.e. a perfume). Furthermore, it reveals that the emotions experienced extend beyond customer engagement, brand advocacy and pleasure to include pride, accomplishment and a sense of brand ownership.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,026 | 0,007 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,001 | 0,001 |
| Études des sciences et des technologies | 0,002 | 0,003 |
| Communication savante | 0,001 | 0,001 |
| Science ouverte | 0,002 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,002 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,001 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; les deux têtes enseignantes s’accordent sur ce qui est montré ici.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».