Promoting Geosciences: Effective Communication Strategies for the International Geological Congress (IGC) 2028 in Calgary, Alberta, Canada.
Notice bibliographique
Résumé
The International Geological Congress (IGC) 2028 is returning to Canada, after an absence of over 50 years (1972, Montreal). Hosted in Calgary, Alberta, this will mark the first IGC to be held in western North America. We look forward to showcasing our “Gorgeous Geology” and “Legendary Landscapes” with the world’s geoscience community. Field trip opportunities include the Mohorovic discontinuity and glacial fjords in UNESCO World Heritage Site (UWHS) Gros Morne National Park (Newfoundland), the Carboniferous Forests at UWHS Joggins Fossil Cliffs (Nova Scotia), the Logan Line separating the Appalachians from the Grenville Province of the Canadian Shield in UWHS Quebec City (Quebec), the Cretaceous Dinosaur fossil beds at UWHS Dinosaur Provincial Park (Alberta), and evidence for the Cambrian Explosion of Life in the Burgess Shale surrounded by glaciers across the UWHS Rocky Mountain Parks (Alberta/British Columbia). Potential Indigenous cultural day trips from Calgary include Blackfoot Crossing, UWHS Head-Smashed-In Buffalo Jump, and UWHS Writing-on-Stone Provincial Park, also known as the “Blackfoot Archives” because of the thousands of pictographs throughout the park.Here we report on the overall communications plan, starting with phase one leading into IGC 2024 in which a powerful social media presence became the potential game-changer to connect with the target audiences such as the national and global geoscience community, as well as the general public. This connection built brand awareness while unearthing enthusiasm for the destination and program. Stage one for the social media campaign involved a recent three-month social media campaign with daily bilingual postings on Facebook, Instagram, X, LinkedIn and YouTube. Social media was important for achieving the goals of: i) promoting Canadian geosciences, ii) highlighting the conference tagline “Geosciences for Humanity” and iii) building awareness about the Canadian bid. During IGC 2024 the social media team also promoted the events that happened at the Canadian Booth and Reception, reflecting Calgary’s renowned hospitality such as the White Hat Ceremony swearing in 30 IGC delegates as honorary Calgarians. This strategy united the international geoscience community, emphasizing the collaborative spirit that we aim to foster for IGC 2028.The stage two of the social media (post-bid) campaign started at the end of 2024. Weekly themes promote Indigenous and geotourism offerings across Canada, with three weekly postings to showcase content. After winning the bid to host IGC 2028, interest from the local media was sparked after a press release led by the University of Calgary framing this as the “Olympics of the Geosciences”. Co-chairs Boggs and Eaton were interviewed on TV and Radio. Further press releases will follow in upcoming years to profile plenary speakers and advertise the Keynote Daily Themes (KDT) to local public schools and universities across Canada. KDTs such as “Space and Planetary Geosciences” will springboard off the Artemis II Mission which will be circumnavigating the moon in 2025 with Canadian Astronaut Jeremy Hansen onboard. 
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,003 | 0,003 |
| Intégrité de la recherche | 0,000 | 0,001 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».