Exploring Topics, Emotions, and Sentiments in Health Organization Posts and Public Responses on Instagram: Content Analysis
Notice bibliographique
Résumé
BACKGROUND: Social media is a vital tool for health organizations, enabling them to share evidence-based information, educate the public, correct misinformation, and support a more informed and healthier society. OBJECTIVE: This study aimed to categorize health organizations' content on social media into topics; examine public engagement, sentiment, and emotional responses to these topics; and identify gaps in fear between health organizations' messages and the public response. METHODS: Real data were collected from the official Instagram accounts of health organizations worldwide. The BERTopic algorithm for topic modeling was used to categorize health organizations' posts into distinct topics. For each identified topic, we analyzed the engagement metrics (number of comments and likes) of posts categorized under the same topic, calculating the average engagement received. We examined the sentiment and emotional content of both posts and responses within the same topic, providing insights into the distributions of sentiment and emotions for each topic. Special attention was given to identifying emotions, such as fear, expressed in the posts and responses. In addition, a linguistic analysis and an analysis of sentiments and emotions over time were conducted. RESULTS: A total of 6082 posts and 82,982 comments were collected from the official Instagram accounts of 8 health organizations. The study revealed that topics related to COVID-19, vaccines, and humanitarian crises (such as the Ukraine conflict and the war in Gaza) generated the highest engagement. Our sentiment analysis of the responses to health organizations' posts showed that topics related to vaccines and monkeypox generated the highest percentage of negative responses. Fear was the dominant emotion expressed in the posts' text, while the public's responses showed more varied emotions, with anger notably high in discussions around vaccines. Gaps were observed between the level of fear conveyed in posts published by health organizations and in the fear conveyed in the public's responses to such posts, especially regarding mask wearing during COVID-19 and the influenza vaccine. CONCLUSIONS: This study underscores the importance of transparent communication that considers the emotional and sentiment-driven responses of the public on social media, particularly regarding vaccines. Understanding the psychological and social dynamics associated with public interaction with health information online can help health organizations achieve public health goals, fostering trust, countering misinformation, and promoting informed health behavior.
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Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,002 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,001 | 0,001 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».