Notice bibliographique
Résumé
IX. Introduction to gay and lesbian tourism This chapter will provide an overview of the gay and lesbian tourism market. The chapter will dispel myths of gay consumers and define the gay tourism segment as leisure, group, convention and business. The impact on travel agents, hotels, cruise lines and destinations will be discussed. Most importantly, an argument will be presented that the market is actually two distinct segments: gay men and lesbians. X. Research: The demographic and economic profile This section will present the economic and demographic profile of the gay and lesbian travelers by presenting ground-breaking travel research information and analysis from: the Travel Industry of America (limited), Community Marketing, Inc., LPI Media, two Philadelphia studies, in addition to the consumer power of gay and lesbian consumers from Witek-Combs. This chapter will also present the barriers to gathering marketing information on gays and lesbians from traditional research resources including the U.S. Census, Longwoods, D.K. Shifflet, Global Insight, Neilson and Scarboro research firms. Illustrations will include graphs, charts and tables. The author will interview experts in gay tourism research from the previously listed firms. XI. What makes a destination or travel product gay-friendly? What does it mean to be gay-friendly? The section will discuss defining the reader's tourism product. It will ask the reader to candidly assess their gay-friendly hotels, gay festivals and mainstream events. The chapter will also address taking a mainstream travel product and making it gay-friendly. The chapter will discuss the various segments including outdoors, cruises and resorts. The author will interview Meryl Levitz, president and CEO of the Greater Philadelphia Tourism Marketing Corporation and Charlie Rounds, founder of RSVP Cruises. Illustrations: pictures of Women's Week in Provincetown, Equality Forum in Philadelphia, Gay Pride in Toronto, Gay Games in Sydney, Australia and Gay Days at Disney World. XII. Marketing: Starting your own tourism campaign The section will begin with establishing goals for gay tourism marketing campaigns (economic, social, etc.). It will offer effective strategies for print, television and online media using real gay and lesbian advertising as examples. Also to be discussed: the role of public relations effective brochures strategic promotions tips on choosing the right agency creating a travel guide, creating a budget, and building Internet traffic and databases. The author will interview former Advertising Age Journalist Michael Wilke who is head of the Commercial Closet, Inc, a non-profit resource that specializes in gay and lesbian portrayals in TV commercials worldwide over the last 30 years. Illustrations will include the best examples of advertising, brochures and Web sites. XIII. Building stakeholder support This chapter will explore strategies for building support among various stakeholders including politics, boards and broader hospitality industry. An emphasis will be placed on the role of the local GLBT community as an advisory group and the growing influence of gay and lesbian chambers of commerce. Best practice examples will focus on the Philadelphia Gay Tourism Caucus, the Toronto Gay Business Guild and the Ft. Lauderdale Gay Business Guild. The author will interview Richard Gray (Ft. Lauderdale) and Tami Sortman (Philadelphia), among others. XIV. Overcoming challenges How will readers measure the effectiveness of gay tourism campaigns? Measurement is highly dependent on those openly gay travelers who choose to use gay discount codes, buy special gay hotel packages and book gay vacations, such as on an RSVP Cruise. This chapter will present innovative approaches that destination marketing organizations and corporations are using to measure the effectiveness of marketing programs. The author will interview executives at Logo, Viacom's new television network, Target 10, a New York based marketing company with Fortune 500 clients and Rivendale, a media representative for the major gay newspapers in the United States. XV. Future Trends Gay and lesbian travel is one of the fastest growing segments and many mainstream travel companies and destinations are entering into the gay market. This chapter will present the predictions of some of the travel industry's top professionals including the editor of Travel Weekly, Tom Roth, president of Community Marketing, Inc., and Matthew Link, editor of Out Traveler magazine. XVI. Terminology: Getting it straight The chapter will be presented as a glossary and include entries on words and phrases that have become common and will help the reader become familiar with the appropriate usage. It will also include an expanded contact list of lesbian, gay, bisexual and transgender organizations, with Web sites, e-mail and mailing addresses and phone numbers. This chapter will use as resources such as the National Lesbian and Gay Journalists Association, the National Gay and Lesbian Task Force as well as other GLBT organizations.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,004 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».