Augie Fleras. the Media Gaze: Representations of Diversities in Canada
Notice bibliographique
Résumé
Augie Fleras. The Media Gaze: Representations of Diversities in Canada. Vancouver: University of British Columbia Press, 2011. 300 pp. References. Index. $32.95 sc. Positioned at the junction of two of today's inescapable realities--media saturation and diversity in our society--Augie Fleras' new book, The Media Gaze, explores the representation of diversities and in Canadian media. The book challenges the notion of neutrality--the idea that are conveyors of objective information--and aims to explore the logic and dynamics of representation of race, ethnicity, aboriginality, gender, sexuality, class, age, and religion. To the author, such an understanding is important as are our primary source of information in this media-saturated world we live in, and thereby shape how we understand ourselves and the world around us. Especially, in the absence of meaningful first-hand contact with diversities and difference (3), our perspective on the other is largely constructed by messages. The book is organized into 14 chapters within four parts. Part I provides theoretical framework for the book by deconstructing and defining the concept of the gaze. Part II explores as conveyors of socially constructed discourses through various types of gaze, with case studies of the mis-representational process following in Part III. Finally, as response to mainstream representation (Parts II and III), Part IV introduces the oppositional gaze from social/online and populist media, that is, media by, for, and about those demographics that public and private mainstream tend to ignore or distort (7). The author argues that consistent with mainstream institutions in general, the institutional principles and priorities of mainstream embrace dominant ideologies that define what is normal, acceptable, or desirable (3). Mainstream project mediated social reality through the gaze, defined as a tendency to impose specific view of the world without announcing its intention or underlying biases (37). Various gazes that derive from different ideological dimensions or combination of these dimensions (corporate, racialized, Eurocentric, gendered or androcentric, classed, ageist, and secular) and processes (newscasting, advertising, film, etcetera) are identified and analyzed. The author argues that through these gazes, mainstream construct mediacentric images in which marginalized demographics are continually underrepresented in areas that count, overrepresented in areas that don't count, and misrepresented on both accounts (4). Evidence of improvement in representation of racial minorities in news (Chapter 8), women in advertising (Chapter 9) and working-class men in sitcoms (Chapter 10), for example, are not absent. However, such changes are not transformative enough to challenge the status quo (media's foundational principles) but rather reinforce it. Thus, the underlying messages are consistent with those of the past: marginalized demographics are troublesome constituents (viii). …
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Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,002 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,001 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
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