Salient beliefs among Canadian adults regarding milk and cheese consumption: a qualitative study based on the theory of planned behaviour
Notice bibliographique
Résumé
Abstract Background In spite of multiple efforts by public health authorities to promote consumption of milk and alternatives in the Canadian adult population, consumption of these healthy foods is still suboptimal. This study aimed to explore salient beliefs underlying the consumption of fluid milk and cheese among adults. Methods The qualitative descriptive research design was based on the Theory of Planned Behaviour framework, using 20 focus groups. A total of 161 men and women (19 to 50 years old) from Quebec City, Montreal and Toronto (Canada) were recruited to participate in focus groups. A hybrid approach (deductive and inductive) to qualitative methods of thematic analysis was used during coding of focus group transcripts to draw out participant’s salient beliefs regarding milk and cheese consumption. Results For both milk and cheese, most groups cited advantages or disadvantages with regards to health effects, nutritional value, taste, socio-affective aspects and practicality. Family and friends, health professionals and advisors, and communications domain (e.g. advertisements, TV programs, well-known personalities) were cited as major influences affecting consumption. Price reduction, product improvements, supply increase and variation, favourable food/drink combinations and access were among the most commonly cited facilitators for milk and cheese consumption. Major barriers included high price, reduced confidence in the product (reasons/contexts that reduce perceived safety of the product), health status, problems linked to supply (varieties/formats which are not available), and habits and cultural values. Gender and level of milk and cheese consumption differences were observed between groups: men referred more often to industry and politics as factors influencing their milk consumption, while women expressed more animal and environmental concerns. Differences were also noted between high and low consumer’s groups in relation to the themes of taste, pleasure and emotions for milk and cheese consumption. Lastly, low consumers expressed more distrust and disgust relating to milk consumption than high consumers. Conclusions The majority of beliefs observed are consistent with earlier studies on milk or dairy product consumption. Consumers’ concerns about origins of milk, however, have never been reported. These findings will help optimize approaches for promoting consumption of these foods among different segments of Canadian adults.
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Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,000 | 0,005 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,000 | 0,000 |
| Études des sciences et des technologies | 0,000 | 0,000 |
| Communication savante | 0,000 | 0,000 |
| Science ouverte | 0,000 | 0,000 |
| Intégrité de la recherche | 0,000 | 0,000 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,098 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».