How to become a market leader in a highly competitive hospitality industry in Copenhagen: Based on an analysis of Scandic Kødbyen Hotel
Notice bibliographique
Résumé
The thesis explores the Copenhagen hospitality industry and the current situation on the market. The research question: How to become a market leader in a highly competitive hospitality industry in Copenhagen is based on an analysis of one of the Scandic hotels in the city. The objectives are to discover recent changes in guests' expectations and how they influence the industry. Then, identifying factors that make a hotel stand out in the crowded market like Copenhagen, assessing the current position of Scandic Kødbyen and investigating its opportunities but also threats. Lastly, the research aims to draw a conclusion based on the gathered data. The theoretical framework contains theories used to investigate the topic. The PESTEL analysis was made to identify external factors influencing companies like hotels in Copenhagen. Another tool chosen to support the research was Porter’s Five Forces. The analysis shows how competitive the market is and what to expect from it. The theoretical framework was based on the secondary data from reliable sources like Denmark Statistics, literature and articles available online. The primary data was gathered through semi-structured interviews. The participants are managers of the Scandic Kødbyen Hotel who represent a great source of knowledge and experience in hospitality. The method was chosen due to its flexibility and the possibility of gathering a lot of qualitative data. The answers were recorded and written down in keywords and main ideas. All of these were placed in a matrix to identify similarities and conclusions. The chapter was followed by key results and findings. The conclusion answering the research question is made up of a few aspects. The research has shown that Copenhagen is a competitive city for the hospitality sector. The region is growing and attracting more and more tourists. New investments are coming in this sector creating more competitive environment. Answering the question of how to become a leader in the hospitality in Copenhagen a hotel needs to focuses on a few aspects. Firstly, guests expect new technologies and smart solutions, which makes traveling faster and more convenient. Secondly, taking over competitors start from the inside of a company. Hotel must invest in its employees, provide training and get qualified leaders. A strong team is a key for guests satisfaction. The next aspect is listening and considering guests feedback and needs. Without understanding of these and making improvements it is not possible to build connection with guests and make them loyal to the brand. Lastly, the design and ambience are very important nowadays. People appreciate aesthetic and care more about how the place makes them feel. If a hotel wants to have a strong position on the Copenhagen’s market, the mentioned aspects needs to be followed.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction machine sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Le volet Gemma est une étiquette directe du modèle pour chaque travail de la base, lue sur la notice réduite au titre. Le volet Codex est un classifieur appris des 10 348 étiquettes directes de Codex et calibré sur les taux pondérés de l'échantillon; les champs sans appui suffisant ne portent aucun appel Codex. Le mode candidate est l'union des deux volets; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont pas des étiquettes humaines.
Scores du classifieur distillé par catégorie (deux têtes)
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,002 | 0,003 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,000 |
| Méta-épidémiologie (sens large) | 0,000 | 0,000 |
| Bibliométrie | 0,002 | 0,001 |
| Études des sciences et des technologies | 0,007 | 0,003 |
| Communication savante | 0,005 | 0,002 |
| Science ouverte | 0,001 | 0,002 |
| Intégrité de la recherche | 0,001 | 0,002 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,005 | 0,001 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule source (Gemma direct ou Codex distillé), pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».