Human-centered place branding: an integrated approach to place branding
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Notice bibliographique
Résumé
Recently, several scholars have called for rethinking the concept of place branding (PB), articulating fundamental questions in favour of furthering its theory and practice. They have suggested the re-assessment of the applications, constructs, measures, and strategies of PB which necessitate the cross-disciplinary elaborations towards the development of the field. Place branding is, however, considered a complex social practice due to the multiplicity of stakeholders, diversity of components and approaches involved in the process, as well as the complexity of the places where the process takes place. Hence, an alternative integrated perspective is required that extends conventional approaches and frameworks beyond mere economic interests and fixed market-driven solutions. The purpose of this thesis is to conceptualise an integrated place branding (IPB) framework, to determine and demonstrate how such a framework can be developed, and to reflect upon what an integrated approach implies for the development of PB theory and practice. The research indicates that the development of such a process requires long-term negotiation and participation of internal stakeholders, an all-inclusive human-centred approach, and the application of social innovation (SI) strategies. The proposed framework is then examined through a survey of residents of six different cities in Canada, Iran, and Portugal. Partial Least Squares Structural Equation Modeling (PLSSEM) is used to empirically evaluate the proposed framework. This thesis provides several theoretical and practical contributions to the field. While developing an IPB framework based on SI strategies, this study represents a practical tool for policymakers and brand managers to foster, facilitate and enhance the processes of PB, development, and transformation in an integrated way. This thesis’ findings highlight the impact of IPB on several aspects of improvements in the place including sociocultural, institutional, and territorial developments. The results indicate such a framework can bring about changes in community values, beliefs, and norms, socio-political relations, and overall image of the place supporting the development of innovative practices and multi-purpose activities and fostering a creative atmosphere and competencies in the place that might improve the local economy. The findings also show the opportunities for the development of a multilevel governance system that involves disadvantaged groups in decisions, and new multiscalar social organisations that support social inclusion and community empowerment.
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Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,000 |
| Méta-épidémiologie (sens strict) | 0,000 | 0,001 |
| Méta-épidémiologie (sens large) | 0,001 | 0,000 |
| Bibliométrie | 0,002 | 0,002 |
| Études des sciences et des technologies | 0,002 | 0,000 |
| Communication savante | 0,001 | 0,001 |
| Science ouverte | 0,002 | 0,000 |
| Intégrité de la recherche | 0,001 | 0,001 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,002 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découle