Historyczne hotele „Złotej Pragi”

Prague, with its monuments of great historical and artistic value, has been \ngaining popularity in recent years. It has become one of the most important \ntourist destinations in Central Europe. This is the reason why hotel industry in \nthis city is developing so quickly – there are 654 collective tourist accommodation \nestablishments with 547 hotels, motels, pensions and residences, which \nis more than 83%. Establishments, located in the old, historical buildings, are \namong the most interesting hotel groups in the city. For the purpose of this \nproject, hotels located in buildings erected before the beginning of World War II, \noperating during the research that took place from the beginning of July to the \nend September 2008 and which have 10 or more rooms (according to Czech \ndefinition of the hotel) were taken into consideration. \nHistorical hotels in Prague are mostly collective tourist accommodation \nestablishments in the historical city center, in Prague 1 district, where 135 \nestablishments of this type operate (September 2008), which is almost 80% in \nthis administrative district and a quarter in the whole city. This shows a great \npotential of this kind of facilities, covering a great range of hotel market in \nPrague. \nThe main advantage of these establishments is their location directly in the \ncity centre which is also the main tourism, business and political core. The \nvicinity of the main tourist attractions, as well as public institutions, shopping \nvenues and business centers, is the main reason why the historical hotels are so \npopular among the people visiting Prague. It is important to mention, that such \na great location is strictly connected with the higher price in comparison to hotels \nsituated further away from the center. \nThe majority of historical hotels are rather small in size. 88 of them (65% of \nthe total) offer less than 50 rooms, and on the other hand, only 14 (about 10%) \nhave more than 100 rooms. \nHistorical hotels in Prague 1 district are mostly upper class hotels, ranging \nfrom 3 stars above. Almost half of all hotels in this district (about 49%) are 4-star \nhotels and 27 of them are luxurious 5-star hotels with an outstandingly exclusive \nservice. \nMost of the mentioned hotels are privately owned by individuals, families or \ndifferent companies. In addition to this, many of them are associated within \ndifferent organizational structures, such as hotels chains, systems or groups, \noften of international or even global range. \nThe main and the most interesting attribute of these hotels is their location in interesting, unique buildings, often of great historical and artistic value. They are \nmostly located in tenement houses, but also in such places as former stables, \nhospitals, convents or banks. It significantly influences their attractiveness and \ncreates unique atmosphere of the hotel, which is perfect for guests looking for \nnew sensations. This is the main feature giving the hotel its own “spirit of the \nplace” which is important in creating its outstanding brand and often a long \nlasting tradition. \nDespite the favorable location and the atmosphere, historical hotels also \nhave problems of their own. Among the most important ones is the constant \nprotection of the building by the building conservation officer, as the centre of \nPrague is on UNESCO World Heritage List, which often makes it difficult to \nrenovate the hotel or add new facilities, for example to adopt the building for \npeople with reduced mobility. This is the reason, why small, historical hotels \noften cannot compete with big, modern and well equipped hotels, located just \na few steps away from the city centre. \nTo conclude, it is easy to assume that historical hotels of “Golden Prague” \nare creating a unique web of original establishments, offering a wide range of \nvarious services – from economical to luxury class – to their guests. All of them \nhave a great potential for future development, but some problems may also \noccur and are more likely to happen to them than in the case of “traditional” \nhotels.

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