100 years ago this symbol was commonly used in journalism. Today, it's barely recognizable.

The origins of the symbol -30- are mired in myth. Now, seeing it can mean trouble for a news organization Welcome to the 2nd episode of the show 30. Iâm Marc Filippino and I wanted to clear something up. 30 is A show about the media, how it works and how it affects life. I wanted to get that out in the open, because in my first show..I talked with WAMU producer Tayla Burney about millennials and a Facebook group she created thatâs dedicated to the demographic. Which got a lot of people thinking that 30 was a show about millennials. Understandable. I mean, hereâs a rough highlight reel from that first episode. And thatâs just within the first two minutes. So, I asked my Rivet coworker, Mike Halfmann if he knew what my show was about just based on the title which, if youâre looking at the logo, is âdash 30 dash.â That symbol was widely used in journalism less than a hundred years ago and now itâs a little less recognizable What I have, is a branding problem. Because if Mike, the guy WHO LISTENS TO ALL THE PODCASTS doesnât know what mine is supposed to be about, then neither does anybody else But we learn from our mistakes! So I thought I use this episode as opportunity to see who still uses the symbol -30- and why. And I promise, from this point forward, I wonât use the word millennial once. For the record, from here when I say 30 Iâm referencing the symbol not my show. Good. Iâm glad thatâs out of the way. Back in July 2007 a reporter, presumably out of habit, put 30 at the bottom of a New York Times article. It was about the arraignment of three men who were arrested for shooting two New York city Police officers. A few days later the Times ran a correction. It read: But why? Thatâs Louise Reynolds. She the faculty advisor for the school newspaper at Walt Whitman HIgh School in Bethesda, Maryland, and the intro to Journalism class there. Back in 1999 when Louise started teaching the class. she thought it would be a good idea for her students to put 30 at the end their papers. At the time, her husband was a reporter in Washington D.C. and he thought it would be nice to tap into some of journalismâs old jargon. And thatâs exactly it. While a lot of people accept that it started as morse code during the CIvil War, no one actually knows where 30. Some believe it was to indicate how long a typical story was back then, around 30 inches long. In its 2007 correction, the TImes said that another tale is reporters signed their articles with 30 to demand a living wage of $30 dollars per week. Reynolds says Itâs kind of just a magical symbol used as a nod to different era of journalism. But thereâs little need to use 30 to tell you whatâs the end of a newspaper article anymore. Everything is done using computers so when you canât scroll any more thatâs the end. But even though newspapers and high school English classes donât use 30 anymore, that doesnât mean itâs not out there.. When I was a newspaper reporter I would get flooded with tons of press releases. Every once and awhile they would end with 30, or a variation on it, which is just three pound signs in a row. Jenny Scrivens uses 30 at the end of her press releases for the National Womenâs Hockey League. I donât get many press releases these days, so I found Jennyâs name by posting a status on Facebook asking my friends if they had any releases with 30 at the bottom. Put another point in the âoutdatedâ colum. The PR rep I happened to find plays for a team called the New York Riveteers and Iâm interviewingher for a story on Rivet Radio? AND the story is about 30 and her jersey number is 30? How cool is that?! Okay, maybe I just found it cool. Anyway, back to Jenny. But aside from the nod to her the jersey number, she admits thereâs no real utility to using 30. And I asked if anyone has ever commented on the fact she uses it So while it turns out 30âs are still used in press releases, itâs unclear why, unless youâre New York Riveter goalie Jenny Scrivens. Some PR reps just say itâs the way itâs always been done or itâs the preferred way the their company does it. But who knows how long that will continue? There is one way 30 is still commonly used. Thatâs Neil Ballantyne. Neilâs the city editor and arts editor for the Waterloo Region Record newspaper in Ontario. A few years ago the production editing of A NEARBY PAPER, the Guelph Mercury was shut down and the Record took over its responsibilities. The 149 year old paper covered the town of Guelph, which is just a few towns over from Neilâs Record. . But in late January, it was a little different when Neil was asked to design the cover of the Mercury by the paperâs managing editor Phil Andrews and the Recordâs Editor in Chief Melinda Marksâ¦.because the Mercury was shutting down for good. And across the country on the same day, a paper just outside Vancouver, the 141 year old Nanaimo Daily news shutdown tpp. And itâs front page was almost exactly the same as the Mercuryâs. A giant 30. The papersâ front pages got international attention on social media and Poynter Media Institute picked up the story about the dual 30âs. Itâs no secret that newspapers, financially, are hurting. But last yearâs State of the News Media by The Pew Research Center most American paper readership came from print. But overall daily and Sunday circulation is down, and for the 7th straight year employment across newsrooms fell. When The Mercury printed its last paper on January 29th, its circulation was at 9 thousand and it had dropped by 25 percent over the last two years. The closure meant that entire staff was laid off and a city of about 125 thousand people was without a newspaper. Music fades in, under Fades out As I put together this show, I wondered: Should I keep calling this show -30-? The symbolâs history is vague, and its reputation is strongly associated with the end of a journalistâs career. Did I really want that kind of negativity connected to my show? No. But after giving myself a few days I realized for me 30 is a reminder to enjoy the ride of working in media. There are so many negative stereotypes about working in the press. Long hours, low pay, lack of job security and little positive reinforcement from listeners are readers (donât believe me? Check out the comments section on any outââs website.) But every negative, thereâs former reporter whoâs left game who still talks about the life before their 30 with nostalgia. Who loved being creative, and being in the fast-paced environment where they felt like they were making a difference. So for me, my show name will remain 30. As a reminder that I, and so many other people couldnât imagine doing anything else. Thatâs the second episode of 30. Be sure to check out the showâs Twitter handle- at 30 underscore podcast. And while youâre at it, check out Rivetâs website, rivetnewsradio dot com. Iâm Marc FIlippino, thanks for listening

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