Child advertising and consumption: challenges for socio-educational child protection policies
Notice bibliographique
Résumé
The present research, linked to the line of Educational Policies, aims to investigate how laws and socio-educational policies deal with child protection and the role of advertising campaigns directed at children consumption, seeking to answer the following question: why do they still persist in Brazil, so many advertisements that stimulate children's advertising for consumption? Are the existing regulations on advertising conducted at the child public are really effective and promote child protection? In order to produce some adequate answers to the proposed questions, we will seek to (i) to make cur rently a diagnosis of the consumer society; (ii) to characterize the period of childhood and the production of children's cultures, based on media influences in the children’s production in consumers, the legislations and socio-educational policies on child’s protection in Brazil, verifying the reasons, as the resistance of the media’s sectors to regulation of children's advertising; (iii) to observe and analyze how media programs transmitted by different means of comucation - television and the internet - it focus their advertising directed to the children. Anchored in the bibliographical and documentary method, the research established a dialogue with authors such as the sociologist Zygmunt Bauman, an anchor author of this research, besides using as theoretical contribution the studies of contemporary sociologists Pierre Dardot and Christian Laval, Jean Baudrillard and Gilles Lipovetsky. In addition, to characterize the currently conception of the childhood society, it was used the studies of Phillip Ariè s and Neil Postman, apart from, analyzing the main socio-educational policies of child protection in Brazil. At the end of this research, the child protection policies were compared with the current media practice, verifying the incidence of advertising ca mpaigns directed to the children public, in two of the most used media currently, television and the internet, in order to spread the culture consumption. Thus, given the proposal’s research, it was possible to verify that socio-educational policies for child protection it doesn’t be enough for protecting children, at the age 0 to 12 years, from the dissemination of consumption through advertising campaigns. The advertising agencies do not cumply with what is laid down with the main regulations of children’s protection when they create marketing content that reaches children's audience. In addition, the programs displayed by the media channels - televisionand internet - use a consumer appeal to reach the children's public through advertisements, letting the children vulnerable. Therefore, it is necessary to create more efficient means of regulation on children's advertising.
Récupéré en direct depuis OpenAlex et désinversé. Les résumés ne sont pas conservés dans cette base de données : les index inversés représentent 8,6 Go des 9,3 Go de texte de la base, et le serveur dispose de 13 Go libres.
Comment cette classification a été obtenuedéplier
Prédiction distillée sur la base complète
Imitation des enseignantsNi prévalence calibrée, ni vérité terrain. Validation humaine à venir. Apprise à partir de 10 348 étiquettes directes de Codex et de 10 348 étiquettes directes de Gemma. Le mode candidate est l'union des têtes enseignantes seuillées; le consensus est leur intersection. Ces sorties portent le statut machine_predicted_unvalidated et ne sont ni des étiquettes humaines ni des étiquettes directes de modèles de pointe.
Scores Codex et Gemma par catégorie
| Catégorie | Codex | Gemma |
|---|---|---|
| Métarecherche | 0,001 | 0,001 |
| Méta-épidémiologie (sens strict) | 0,001 | 0,001 |
| Méta-épidémiologie (sens large) | 0,001 | 0,001 |
| Bibliométrie | 0,001 | 0,000 |
| Études des sciences et des technologies | 0,007 | 0,000 |
| Communication savante | 0,001 | 0,001 |
| Science ouverte | 0,001 | 0,000 |
| Intégrité de la recherche | 0,002 | 0,001 |
| Charge utile insuffisante (le modèle a refusé de juger) | 0,000 | 0,000 |
Scores machine (provisoires)
Les deux têtes enseignantes du modèle étudiant, lues sur ce travail. Un score ordonne la base pour la relecture; il n'affirme jamais une catégorie, et le statut de validation accompagne chaque rangée tel quel.
Scores de référence d'un modèle non mature (critères de maturité non atteints, 7 itérations). Un score ordonne; il n'affirme jamais une catégorie.
score_only:v0-immature-baseline · tel quel depuis la passe de notation : score_only signifie que le nombre peut ordonner les travaux, et qu'aucune étiquette de catégorie n'en découleClassification
machine, non validéePrédiction automatique; un appel candidat d’une seule tête enseignante, pas un consensus.
Le détail, modèle par modèle et score par score, se trouve en fin de page sous « Comment cette classification a été obtenue ».