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Record W138471834

Con licencia para sobreexponer

2002· article· pt· W138471834 on OpenAlexaboutno aff
Paul F. Nunes

Bibliographic record

VenueHarvard business review · 2002
Typearticle
Languagept
FieldSocial Sciences
TopicAdvertising and Communication Studies
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesArt
DOInot available

Abstract

fetched live from OpenAlex

Sheldon Bloomfi eld, vicepresidente senior de licencias de personajes de MultiMedia Worldwide, golpeo la catedra con Baby Ruby. Originalmente un personaje de libros infantiles, Ruby se ha transformado en el show infantil de mas rapido crecimiento en la television. Si las negociaciones con Galaxy Pictures van bien, Baby Ruby podria llegar a la pantalla grande el proximo verano. De hecho, Sheldon esta empezando a preguntarse si Baby Ruby es su propiedad ?perenne?, esa que generara ingresos por licencias durante muchos anos. Sheldon se tiene que mover con cuidado para lograr que la fama de Baby Ruby dure mas que los proverbiales 15 minutos, El tiene muchas ofertas en la mesa, incluyendo una del lider nacional de comida rapida, para relacionar su proximo menu para ninos con Baby Ruby, pero los terminos son mucho menos favorables que lo que Sheldon desearia. El hecho es que nadie quiere arriesgar un gran compromiso fi nanciero en un personaje relativamente nuevo y la mayoria de las companias estan exigiendo exclusividad, lo que erosionaria aun mas las utilidades de Sheldon. La presion esta en aumento. Sheldon sabe que si no hace estos tratos puede no tener otra oportunidad. Pero si hace los tratos, y Baby Ruby termina apareciendo en todo, desde camisetas hasta cucharas de coleccion, el publico puede perder interes en ella. ?Puede Sheldon asegurar que Baby Ruby llegara a ser algo mas que el sabor del mes de la comida rapida? Los comentaristas Grant McCracken, un academico visitante en McGill University y autor de Culture and Consumption; Jack Soden, CEO de Elvis Presley Enterprises; Timothy Rothwell, un vicepresidente senior de Universal Studios Consumer Products Group, y Bill Griffith, creador de la tira comica Zippy the Pinhead, ofrecen sus consejos en este estudio de un caso ficticio.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.320
Threshold uncertainty score0.970

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.004
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0050.001
Scholarly communication0.0040.004
Open science0.0010.005
Research integrity0.0020.004
Insufficient payload (model declined to judge)0.3200.137

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.162
GPT teacher head0.354
Teacher spread0.191 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2002
Admission routes1
Has abstractyes

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