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Record W1485835597 · doi:10.1300/j042v19n01_02

Why Country of Origin Effects Vary in Consumers' Quality Evaluation

2005· article· en· W1485835597 on OpenAlexaff
Myung‐Soo Jo

Bibliographic record

VenueJournal of Global Marketing · 2005
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsMcGill University
Fundersnot available
KeywordsQuality (philosophy)Country of originProduct (mathematics)WarrantyMarketingBusinessVariety (cybernetics)EconomicsComputer sciencePolitical science

Abstract

fetched live from OpenAlex

Abstract This paper provides a global theoretical explanation for why country of origin effects vary in consumers' quality evaluation-a puzzling issue in the research-based on the framework of accessibility-diagnosticity and information integration. Findings of judgment weight changes, quality assessment speed, and perceived quality support the hypotheses of the framework that country of origin effects vary not only by the diagnosticity of the country of origin, but also by the accessibility-diagnosticity of its accompanying cues. The findings also demonstrate strong competing relationships among quality-signaling cues in the quality evaluation, such that even with the same country of origin, country of origin effects are weaker when accompanied by more diagnostic accompanying cues (e.g., strong brands, distinctive prices) compared with less diagnostic accompanying cues (e.g., weak brands, less distinctive prices). This paper discusses the application of the framework to country of origin management and suggests ways to manipulate a variety of quality-signaling cues (e.g., brand, price, product design, and product warranty) to minimize less favorable or to maximize favorable countries of origin.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.217
Threshold uncertainty score0.432

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.030
GPT teacher head0.323
Teacher spread0.294 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations24
Published2005
Admission routes1
Has abstractyes

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