“No Apple iPhone? You Must Be Canadian”: Mobile Technologies, Participatory Culture, and Rhetorical Transformation
Bibliographic record
Abstract
Participation with new mobile devices drives new social practices. This article engages in a close analysis of a so-called participatory culture surrounding iPods and iPhones. It offers close rhetorical readings of object phenomena including advertisements, Canadian news stories, and consumer reactions in electronic media. More specifically, this article reveals a rhetorical transformation between the iPod Silhouettes advertising campaign and the iPhone release campaign, causing a shift in subjectivity; iPod subjects are afforded a degree of freedom and play, while iPhone subjects are bound to regimes of work. It is also argued that news stories that emerged in the summer of 2007, when the iPhone was not released in Canada, structure a rhetoric of the “excluded Canadian.”
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.008 | 0.011 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.003 |
| Science and technology studies | 0.023 | 0.066 |
| Scholarly communication | 0.015 | 0.007 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".