Les déterminants de la confiance du consommateur lors d’un achat sur un site marchand : proposition d’un cadre conceptuel préliminaire
Bibliographic record
Abstract
L’objet de cette communication est de proposer un cadre conceptuel préliminaire \npermettant d’identifier les déterminants de la confiance dans le contexte d’un achat sur \nInternet. Pour ce faire, une revue synoptique des conceptualisations de la confiance en \nmarketing est d’abord présentée. Un modèle conceptuel préliminaire de la confiance du \nconsommateur lors d’un achat en ligne est ensuite proposé. Ce modèle puise ses fondements \nnotamment dans la littérature en marketing et en commerce électronique. Trois types de \ndéterminants de la confiance ont été identifiés : des facteurs liés au site web, des facteurs liés \nau marchand et des facteurs liés au consommateur.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.022 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.004 | 0.004 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.006 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".