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Medium is the Message

2012· other· en· W1540803158 on OpenAlexaboutno aff
Giselinde Kuipers

Bibliographic record

VenueThe Wiley-Blackwell Encyclopedia of Globalization · 2012
Typeother
Languageen
FieldSocial Sciences
TopicMedia, Communication, and Education
Canadian institutionsnot available
Fundersnot available
KeywordsContent (measure theory)PhraseExtension (predicate logic)Media theoryMedia studiesSociologyEpistemologyPhilosophyComputer scienceLinguisticsMathematics

Abstract

fetched live from OpenAlex

Abstract “The medium is the message” is a phrase coined by Canadian media theorist Marshall McLuhan (1911–1980), in his book Understanding Media: The Extensions of Man (1964). In this book, McLuhan examines the impact of media on societies and human relations, arguing for the primacy of the medium – understood broadly as any “extension of man” – over overt content. According to McLuhan, each medium has a specific logic and nature, which embeds itself in the content. The medium itself has more fundamental and long‐lasting effects than the more overt content to which people direct their attention. Consequently, the dominant medium of a particular age and place, like print, radio or television, profoundly affects human relations.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.008
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.063
Threshold uncertainty score0.212

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.008
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0040.008
Scholarly communication0.0130.012
Open science0.0010.005
Research integrity0.0030.004
Insufficient payload (model declined to judge)0.0630.012

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.296
Teacher spread0.280 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations9
Published2012
Admission routes1
Has abstractyes

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