External Communications and Promotions: The University of Regina Library Experience
Bibliographic record
Abstract
This case study documents how a structured group of library staff coordinates external communications and promotions activities at the University of Regina, a mid-sized liberal arts, publicly funded, post-secondary institution in Western Canada. The paper discusses the value of having promotions activities tied to objectives in a library’s strategic plan. There is a discussion about promotions strategies undertaken within the library, with other academic and administrative units on campus, and with organizations off campus. Implementing an undergraduate library award has been the most ambitious project and, along with purchasing branded promotions items, has required the most funding. The author illustrates how library staff, having little or no promotions experience but possessing creativity and a desire to inform and collaborate, can run a successful external communications and promotions program.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.010 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.022 | 0.007 |
| Scholarly communication | 0.008 | 0.003 |
| Open science | 0.002 | 0.009 |
| Research integrity | 0.003 | 0.002 |
| Insufficient payload (model declined to judge) | 0.006 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".