Social Media Practices Among Small Business-to-Business Enterprises
Bibliographic record
Abstract
A national sample of business-to-business (B2B) small businesses was surveyed regarding their attitudes toward and usage of social media in their marketing efforts. Results from this descriptive study show that many B2B small businesses utilize social media in their marketing efforts (54%). The four main purposes for using social media reported by the B2B small businesses were: (1) improving company reputation, (2) increasing customer interest, (3) increasing customer awareness, and (4) promoting business to new customers. Among the 46% not using social media, a substantial proportion (81%) had no intention to do so in the near future. Further, nearly a quarter of those who do use social media report that they do not know the effectiveness of their marketing efforts. Clearly there is still a need among small businesses to gain more knowledge of how to most effectively integrate social media into their marketing plans.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.044 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.004 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.002 | 0.003 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".