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Consumer Culture Theory et Marketing

2010· article· fr· W1582067389 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueCommunication et organisation · 2010
Typearticle
Languagefr
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsÉcole Nationale d'Administration PubliqueUniversité du Québec à Montréal
Fundersnot available
KeywordsHumanitiesSociologyPhilosophy

Abstract

fetched live from OpenAlex

La recherche en marketing a pris un tournant interprétatif et critique sur ces vingt‑cinq dernières années en étudiant notamment les dimensions culturelles des phénomènes de consommation à un niveau davantage micro‑sociologique. Son cheminement épistémologique et méthodologique ainsi que le programme de recherche de ce courant, qui peut être identifié sous l’appellation récente de Consumer Culture Theory, peut être une invitation aux Sciences de l’information et de la communication pour réinvestir, sans s’enfermer dans une posture exclusivement critique, l’étude des consommateurs.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Scholarly communication, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.695
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0010.003
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0120.004

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.024
GPT teacher head0.283
Teacher spread0.259 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it