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Children's advertisement writing

2010· article· en· W1594340406 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueLiteracy · 2010
Typearticle
Languageen
FieldArts and Humanities
TopicLiteracy, Media, and Education
Canadian institutionsEducation and Early Childhood Development
Fundersnot available
KeywordsPsychologyAdvertisingMathematics educationBusiness

Abstract

fetched live from OpenAlex

Abstract This paper explores primary school children's ability to engage with “the power of the text” by tackling persuasive writing in the form of an advertisement. It is eclectically framed within genre theory and rhetorical studies and makes use of linguistic tools and concepts. The paper argues that writing research has not built upon earlier publications in these areas. There is a need for studies of advertisement writing to consolidate and extend the recent interest in non‐fiction text types. The writing of two children, drawn from a much larger study, is used to provide evidence of some key features of advertisement writing. Use of a pro forma reveals how children imbue the power of their writing through a variety of techniques and suggests how these features may develop over time. It is argued that an understanding of advertisement writing warrants careful exploration, as persuasive writing is generally being given a more prominent place in curriculum provision in England. The paper concludes by noting the importance of ecological validity and pupil engagement when persuasive writing is tackled in schools. It also suggests the need for new kinds of customised analyses when further studies of this kind of writing are undertaken.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.911
Threshold uncertainty score0.996

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.007
GPT teacher head0.236
Teacher spread0.230 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it