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Success Factors for New‐Product Development

2010· other· en· W1608495112 on OpenAlexaff
Robert G. Cooper, Elko J. Kleinschmidt

Bibliographic record

VenueWiley International Encyclopedia of Marketing · 2010
Typeother
Languageen
FieldBusiness, Management and Accounting
TopicInnovation and Knowledge Management
Canadian institutionsMcMaster University
Fundersnot available
KeywordsBusinessNew product developmentProcess managementProject portfolio managementPortfolioProcess (computing)Product (mathematics)Resource (disambiguation)Knowledge managementWork (physics)Core competencyMarket orientationMarketingProject managementEngineeringComputer scienceSystems engineering

Abstract

fetched live from OpenAlex

Abstract The main factors impacting success at the project and the firm levels are identified on the basis of numerous empirical studies. The factors at the project level are a unique superior product, strong market orientation, global orientation, predevelopment work, early product definition, project‐team organization, and leveraging core competencies. Differences in factors for highly innovative versus incremental projects are discussed. The main factors for success at the business level are the right organizational culture, an innovation strategy, resource commitment, top management support, portfolio management, and a multistage, disciplined, new‐product development process. Details of these factors are provided and their application in industry is outlined. Performance differences between highly successful projects and business and less successful ventures are described.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.026
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.020
Threshold uncertainty score0.068

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.026
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.002
Science and technology studies0.0010.001
Scholarly communication0.0020.001
Open science0.0000.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0200.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.242
Teacher spread0.228 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations21
Published2010
Admission routes1
Has abstractyes

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