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Success Factors for New‐Product Development

2010· other· en· W1608495112 on OpenAlexaff
Robert G. Cooper, Elko J. Kleinschmidt

Bibliographic record

VenueWiley International Encyclopedia of Marketing · 2010
Typeother
Languageen
FieldBusiness, Management and Accounting
TopicInnovation and Knowledge Management
Canadian institutionsMcMaster University
Fundersnot available
KeywordsBusinessNew product developmentProcess managementProject portfolio managementPortfolioProcess (computing)Product (mathematics)Resource (disambiguation)Knowledge managementWork (physics)Core competencyMarket orientationMarketingProject managementEngineeringComputer scienceSystems engineering

Abstract

fetched live from OpenAlex

Abstract The main factors impacting success at the project and the firm levels are identified on the basis of numerous empirical studies. The factors at the project level are a unique superior product, strong market orientation, global orientation, predevelopment work, early product definition, project‐team organization, and leveraging core competencies. Differences in factors for highly innovative versus incremental projects are discussed. The main factors for success at the business level are the right organizational culture, an innovation strategy, resource commitment, top management support, portfolio management, and a multistage, disciplined, new‐product development process. Details of these factors are provided and their application in industry is outlined. Performance differences between highly successful projects and business and less successful ventures are described.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.090
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.242
Teacher spread0.228 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations21
Published2010
Admission routes1
Has abstractyes

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