Purchase Intention of Organic Food; Perceived Value Overview
Bibliographic record
Abstract
Organic food consumption among consumers is becoming popular nowadays. The attitude has emerged in today’s modern world due to the increased in awareness of the importance to maintain a healthy lifestyle by consuming foods without unsafe additives, preservatives, flavor and coloring. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation, therefore promotes the healthy food characteristics. However, based on the reviewed of literatures, there were some inconsistencies in the previous research findings. In terms of perceived value towards organic food product, most of the research found positive and not less also discovered negative result mainly due the lack of some special value in the eyes of consumers. For instance, higher in price, not value for money, satisfied with the existing conventional food, doubts on the product guarantee and unclear declarations of the organic status. The research aims to identify the perceived value factor and its impact towards the customers’ purchase intention in Malaysia. The findings of the study indicated that out of four factors, only perceived value and health consciousness influenced the customer purchase intention. However, food safety concern and religious factors were found to have less impact on customer purchase intention. The result has shown some similarities with the previous literature where perceived value was found to have significant impact towards the customers’ willingness to purchase organic food products. Hence, this study is expected to provide understanding to both the industry players as well as academicians on the factors that influence Malaysian customer purchase intention towards organic food products as these phenomena might be different from one country to another. Future research should focus on the similar study with the extended scope to all states in Malaysia so that the findings could be compared and generalized to the entire population in Malaysia. Key words: Organic Food; Healthy; Perceived Value; Consumption, Purchase Intention Resume: La consommation des aliments biologiques est devenue de plus en plus populaire chez les consommateurs de nos jours. L'attitude est apparue dans le monde moderne en raison de l'augmentation de la conscience de l'importance de maintenir une vie saine en consommant des aliments sans additifs dangereux, sans conservateurs, sans aromes et pigments. Les aliments biologiques sont produits sans utiliser les pesticides les plus classiques, les engrais a base d'ingredients synthetiques ou des boues d'epuration; la bio-ingenierie, ou les radiations ionisantes encouragent donc les caracteristiques des aliments sains. Toutefois, sur la base revue des documents, il y avait des incoherences dans les conclusions de recherches anterieures. En termes de valeur percue des produits des aliments biologiques, la plupart des recherches ont trouve des resultats positifs et decouvert aussi pas mal de resultats negatifs, principalement en raison du manque d'une certaine valeur particuliere aux yeux des consommateurs. Par exemple, la hausse des prix, la satisfaction de la nourriture classique existante, des doutes sur la garantie du produit et la declaration peu claire du statut biologique. La recherche vise a identifier les facteurs de la valeur percue et leurs effets sur l’intention d'achat des consommateurs en Malaisie. Les conclusions de l'etude indiquent que parmi les quatre facteurs, seulement la valeur percue et la conscience de la sante ont une l’influence sur l'intention d'achat des consommateurs. Toutefois, la preoccupation de securite alimentaire et des facteurs religieux ont ete decouvert d’avoir moins d'impact sur les intentions d'achat des consommateurs. Le resultat a montre quelques similitudes avec les documents precedents, ou la valeur percue a ete trouvee d’avoir un impact significatif sur la volonte d’achat des produits alimentaires biologiques des consommateurs. Par consequent, cette etude devrait fournir aux acteurs de l'industrie ainsi qu’aux academiciens une comprehension sur les facteurs qui influecent l’intention d'achat des produits alimentaires biologiques des consommateurs en Malaisie, car ces phenomenes pourraient etre differentes d'un pays a l'autre. Les recherches futures devraient se concentrer sur une etude similaire avec un champ d'application etendu a tous les Etats de la Malaisie, et donc les resultats pouvaient etre compares et generalises a toute la population en Malaisie. Mots-Cles: alimentation biologique; sante; valeur percue; consummation; intention d’achats
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".